VeeFriends Teams Up With Mattel To Bring Skeletor And NFT Character To Life: Gary Vee Calls Collaboration ‘Surreal’ – Mattel (NASDAQ:MAT)
VeeFriends, the entertainment company and non-fungible token (NFT) collection founded by serial entrepreneur Gary Vaynerchuk (also known as Gary Vee), has announced a new partnership with Mattel. This collaboration will bring VeeFriends’ Skilled Skeleton character to life as part of a physical collectible in collaboration with Mattel’s iconic Masters of the Universe brand.
The Skilled Skeleton character represents VeeFriends’ mission to inspire optimism, accountability, and kindness. The figure glows in the dark and features six swappable hands, a removable hood, and removable armor. It will be sold as a two-pack with the Masters of the Universe Skeletor figure, which comes with three swappable heads, five swappable hands, and several accessories. The two-pack will be available for purchase on the Mattel Creations website starting October 6, 2023, at 12 p.m. ET.
VeeFriends’ digital collectibles owners will also have the opportunity to display an exclusive Snake Mountain background behind their VeeFriends character. This partnership with Mattel is another exciting collaboration for VeeFriends, which has previously partnered with top companies like Johnnie Walker, Fanatics, Macy’s, Reebok, and Squishmallows.
Gary Vaynerchuk expressed his excitement about the collaboration, stating that Skeletor is a touchstone for those from the Gen X era and that he hopes everyone enjoys these special edition toys as much as the team had in creating them. The collaboration allows Mattel to connect with their Masters of the Universe fans in a new and exciting way while expanding the audience for their action figures with VeeFriends’ fanbase.
VeeFriends NFTs were launched in May 2021 and have gained significant popularity and value. The VeeFriends series one NFTs currently have a floor price of 1.75 Ethereum (ETH), while the series two NFTs have a floor price of 0.11 ETH. The partnership with Mattel further solidifies the value and recognition of the VeeFriends brand within the NFT and collectibles market.
Overall, the collaboration between VeeFriends and Mattel brings together two iconic brands and offers collectors and enthusiasts an exciting opportunity to own a unique and limited-edition collectible. With the popularity of NFTs and the growing interest in digital and physical collectibles, this partnership is sure to generate excitement among fans of both VeeFriends and Masters of the Universe.
