{KXLG – South Dakota} Using up to date imagery and revolutionary advertising and marketing techniques, Journey South Dakota’s “So A lot South Dakota, So Little Time” fall marketing campaign achieved vital success throughout the late tourism season.
From August by September, the marketing campaign delivered greater than 12.2 million impressions in vital markets and attracted practically 37,000 clicks to TravelSouthDakota.com. The marketing campaign generated 841,000 lodge and flight searches and 55,800 lodge and flight bookings, leading to $127 million in reserving income.
Client confidence was low as the autumn months approached, and journey reserving home windows have been brief. Regardless of intense searches for flights and inns, vacationers hesitated to verify bookings. Shoppers sought offers and fast turnaround choices for fall holidays. Based on Intrepid Journey’s 2024 Outlook Survey, 70% of respondents aimed to save cash with out compromising their journeys by touring throughout the low season.
To handle these developments, Journey South Dakota collaborated with platforms like Expedia, Tripadvisor, and Hopper to implement profitable methods from previous campaigns. They centered on deal-based messaging and partnerships to draw vacationers.
Tripadvisor’s knowledge indicated that 96% of vacationers supposed to journey this fall, with 72% planning to revisit locations that they had beforehand explored. This prompted Journey South Dakota to undertake a regional strategy, concentrating on drive markets and inspiring repeat visits. Kansas Metropolis, MO, was added as a main marketplace for fall 2024, alongside a partnership with the Minnesota Timberwolves.
The division’s winter marketing campaign is ready to launch quickly, with paid commercials resuming at nationwide and regional ranges. The marketing campaign will make the most of streaming TV, broadcast, and digital channels to succeed in a broad viewers.
Secretary James D. Hagen leads the South Dakota Division of Tourism, which incorporates Journey South Dakota and the South Dakota Arts Council.
