Alison.ai Closes $13.3M Seed Funding, Aims to Transform Global Ad Campaigns

In a significant move to reshape the advertising landscape, Alison Technologies Ltd (Alison.ai) has successfully closed a $13.3 million seed funding round. This investment will fuel the company’s expansion efforts into the U.S. and Western European markets and enhance its innovative video creation technology. 

Founded in 2021 by CEO Asaf Yanai and CTO Koby Berkovich, Alison.ai has emerged as a leader in the field of creative AI solutions. The company’s platform enables advertisers to generate high-performing video ads while dramatically reducing production costs—up to 50%—and minimizing reliance on traditional testing methods like A/B tests. This technology addresses a pressing issue in the advertising sector, where inefficiencies often lead to wasted budgets on ineffective campaigns. 

Empowering Advertisers with AI 

The advertising industry is fraught with inefficiencies, often leading to significant budget waste. According to a report from Digiday, 40% of agencies leverage data-driven content variations, but only 20% use AI tools to optimize their creative workflows. This gap leaves room for optimization, a space Alison.ai aims to dominate. 

Alison.ai’s platform is designed to reduce the complexities advertisers face by automating the process of video creation. The AI tool analyzes both client data and competitor performance to automatically generate optimized video creatives, helping advertisers cut down on unnecessary tests. The platform improves return on advertising spend (ROAS) threefold, boosts click-through rates (CTR) by 200% and reduces production and testing costs by approximately 50% on average, according to the company. 

With major clients including LG, Bosch, Ferrara Candy Company, HelloFresh, Warner Brothers, and Zynga, Alison.ai has established itself as a key player in the competitive world of advertising. Alison.ai assists its clients in optimizing their campaigns and increasing the returns on their advertising investments by offering a tool that enables marketers to skip the need for extensive testing and produce superior-performing ads more quickly. Investor support for Alison.ai reflects confidence in its potential to disrupt the traditional methods of ad creation and optimization.  

Looking Ahead 

Alison.ai’s future plans include expanding its product offerings to serve a broader range of client needs while deepening its presence in the U.S. and Europe. The new capital will also enable the company to further integrate its AI-driven solutions across more teams within its client companies, increasing the reach and impact of its technology. 

CEO Asaf Yanai is optimistic about the future, stating, “At Alison.ai, we believe in the transformative power of AI to reshape the world of advertising. This investment will enable us to push the boundaries of what’s possible and deliver even greater value to our clients around the world.”