PC gaming is on the rise in China, with playtime and spending rising year-over-year. Listed below are the important thing findings concerning the conduct of native gamers.
- Steam is the primary platform for PC recreation distribution in China, a brand new Gamer Behavior & Market Insights report by Niko Companions finds.
- 79% of PC native avid gamers* use Valve’s retailer to play premium titles. Most of them entry the worldwide model with out a VPN (China has its own version of Steam, however there are a restricted variety of permitted video games).
*Based mostly on a survey of 1,079 avid gamers in April 2024.
- This information is no surprise provided that Simplified Chinese language is the second most popular language on Steam. It’s utilized by 28% of all accounts, behind solely English (35%).
- In keeping with Niko Companions, 62% of Chinese language PC avid gamers spent more cash on video games this 12 months than they did in 2023. 19% mentioned their spending was a minimum of 30% greater.
- 44.5% of respondents uncover new video games by watching quick movies on platforms like Douyin (Chinese language model of TikTok).
- The Mini Recreation phase (small titles inside main apps like WeChat) can be on the rise in China, reaching 650 million customers. Two-thirds of cellular avid gamers play them every day or a number of occasions a day.
- One other attention-grabbing statement: “It seems that youth gamer laws, whereas efficient in curbing game time for those under 18, could also be having the oppositive impact for avid gamers as soon as they develop into adults. Players aged between 18-22, who have been minors when youth gamer laws have been handed, play longer hours per week immediately than these which can be 23+.”
- Niko Companions additionally famous that Japan ranks 1st in recreation approvals amongst import titles, adopted by the US and South Korea.
Extra information and insights may be discovered within the full report.
