Animoca Brands partners Daehong Communications to advance Lotte Group’s Web3 business
Hong Kong-based company Animoca Brands has partnered with Daehong Communications, the marketing and advertising arm of Lotte Group in South Korea, to advance Lotte Group’s Web3 business. The strategic commercial partnership aims to nurture the growth of Daehong Communications and Lotte’s Web3 ecosystem through collaborations with Animoca Brands and its NFT project Mocaverse.
The partnership will explore opportunities to leverage blockchain-related technologies, products, and services to curate a comprehensive product portfolio and deliver a seamless virtual experience within Lotte Group across areas such as gaming, loyalty, and ticketing. Daehong Communications aims to expand its Web3 presence in domestic and international markets by enhancing gamified experiences within Bellygom’s second collection called BellyLand, and partnering with projects like Mocaverse.
Animoca Brands recently raised $20 million to advance the Mocaverse project, including its on-chain identity system (Moca ID) and the affiliated loyalty point system for Web3 gaming, culture, and entertainment. The collaboration between Animoca Brands and Daehong Communications will explore shared benefits and interoperability between the two programs. Mocaverse will offer access to domain naming systems that can be used as decentralized identifiers by Bellygom and the broader Lotte ecosystem. The partnership also aims to explore blockchain-based business opportunities in loyalty and ticketing.
As an affiliate of the Lotte Group, Daehong Communications is committed to supporting various initiatives, including the promotion of NFTs and blockchain technology, to drive innovation within the group. With its focus on technology-driven marketing solutions, Daehong Communications is at the forefront of the industry.
Animoca Brands is a Web3 firm that leverages blockchain to deliver digital property rights and establish the open metaverse. The company develops a portfolio of products, including original games and products utilizing popular intellectual properties from the worlds of sports and entertainment. It has multiple subsidiaries and is one of the most active investors in Web3, with a portfolio of over 450 Web3 investments.
The partnership between Animoca Brands and Daehong Communications is a significant step towards advancing Lotte Group’s Web3 business and nurturing the growth of the Web3 ecosystem. By leveraging blockchain technology and collaboration with key projects, the partnership aims to deliver innovative and seamless virtual experiences for Lotte Group and its customers.
