Apple Is Planning a Major AI-Powered Overhaul to Siri, Report Says

Apple appears to be ramping up its Siri efforts to secure a spot as a key player in the AI arms race.

The company is reportedly working on a more conversational version of its voice assistant Siri that’ll be powered by advanced large language models, Bloomberg reports. Employees are internally calling the project “Siri LLM.”

The goal is to make Siri interactions more natural, intuitive and capable of handling complex requests faster. This effort is part of Apple’s larger push to catch up with OpenAI’s ChatGPT, Google’s Gemini and other advanced voice AI-powered services.

Over the years, Apple has made several attempts to revamp Siri. In June, the company introduced incremental updates, such as a glowing interface and the ability to execute actions based on what’s on a user’s screen. It’s also expected to get integration with ChatGPT next month. But bringing the capabilities in-house would rely less on third-party providers and better align with the company’s privacy-first approach.

According to the report, Apple is already testing a standalone version of the new Siri on iPhones, iPads and Macs. This version would eventually replace the current Siri and integrate with Apple Intelligence features, such as text generation and summarization. A tentative unveiling is planned for next year as part of iOS 19 and MacOS 16, but the full rollout may not happen until the following year, Bloomberg said.

The company did not respond to a request for comment. However, a recent job listing hinted at these developments.

“You will join a team that is redefining computing, creating groundbreaking conversational assistant technologies for both large-scale systems and new client devices, and with the people who built the intelligent assistants,” the listing said.