Whether you’re a loyal Apple user or just considering your first Apple product purchase, finding good deals can be crucial given the premium nature of Apple’s lineup, which spans from MacBooks and iPads to iPhones and Apple Watches. Despite Apple’s reputation for maintaining strict pricing, savvy shoppers know that deals are there for those willing to look.
Apple’s own sales are rare and usually involve gift cards rather than outright discounts. However, the company does offer some price breaks for educational purposes, including a Back To School event that can net students up to $150 in gift cards with certain purchases. For those open to refurbished items, the Apple Refurbished Store can also be a source of savings.
Retailers other than Apple often provide more substantial price reductions. For example, notable deals have been found for the entire range of Apple products, including AirPods, with discounts of up to $50 off the original prices depending on the generation and retailer. For instance, the second-generation AirPods have been spotted for as low as $89 on Amazon, a $40 discount.
iPhone deals can be more challenging to pin down, as they frequently involve carrier trade-ins or contracts. However, discounts and offers are still available, especially when looking to older models or during carrier promotions. In the U.K., discounts of up to £100 off the new iPhone 15 have been seen at retailers like Amazon and Currys.
When it comes to iPads, both U.S. and U.K. shoppers have opportunities to save. In the U.S., discounts of up to $150 off the iPad Air’s retail price have been observed, while U.K. buyers have seen reductions of up to £120 on models like the 10th-generation iPad.
For those in the market for an Apple Watch, the recent arrival of the Series 9 and Ultra 2 means previous models like the Series 7 could see price reductions. Deals have been reported that take up to $70 off the retail price.
MacBooks, a substantial investment for many, also see periodic discounts. The MacBook Air with the M1 chip has been seen for as low as $699, a $300 reduction from its MSRP. The newer MacBook Air models and MacBook Pro options have also seen discounts, though these tend to vary more in terms of availability and amount.
Desktop Macs, which include the iMac, Mac mini, and Mac Studio, also see deals, though perhaps less frequently. Discounts on these devices can range from smaller percentages off the MSRP to more significant reductions for older or refurbished models.
For dedicated deal hunters, it’s clear that while Apple’s pricing strategy tends to keep discounts minimal on the newest models and through its own retail channels, opportunities to save can be found through third-party retailers and on refurbished products. Whether you’re looking for the portability of a MacBook Air, the connectivity of an Apple Watch, or the power of a Mac Studio, keeping an eye on various retailers can lead to substantial savings.
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