Azul Boosts APAC Expansion Amidst Oracle Java SE Price Shift

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CEO Insights Asia Staff | Thursday 27 June, 2024

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Azul, a platform supplier, has reported sturdy progress and ongoing momentum all through the Asia Pacific (APAC) area. Companies in APAC are more and more adopting Azul’s OpenJDK options to handle price and efficiency challenges following Oracle’s Java Commonplace Version (SE) pricing changes and the rising bills related to cloud infrastructure. The area’s organizations are going through heightened monetary pressures resulting from these modifications, as highlighted by Azul.

Azul moreover disclosed that companies usually obtain a 20 % discount of their bills on cloud and infrastructure, coupled with efficiency enhancements by way of Azul Platform Prime. These elements have pushed Azul’s growth in APAC throughout 2024, marked by a 37 % year-over-year improve in new bookings and a considerable 437 % surge in progress for the primary quarter of fiscal yr 2025. Azul additionally famous a 31 % year-over-year rise in new bookings for 2024, crediting this progress to the widespread adoption of its options inside the banking and finance sector throughout Asia.

“The Asia Pacific area has lengthy been a strategic focus for Azul, providing immense progress potential and this previous yr has been no totally different”, Azul vice chairman of APAC Dean Vaughan mentioned. He emphasised that enterprises are grappling with “spiraling cloud prices” and “rising frustration” over Oracle’s Java pricing throughout the APAC area. He additionally famous a “regular improve in audit threats” and “aggressive gross sales ways” from Oracle within the area. In keeping with him, these market shifts have pushed extra prospects in direction of Azul’s Java options, contributing to their market success.

Azul skilled a notable improve in new bookings facilitated by companions within the area, rising from 38 % in 2023 to 72 % in 2024, underscoring the energy of its channel associate progress. In 2024, Azul expanded its associate community by incorporating 46 new companions, together with distributors centered on rising market areas, resellers specializing in particular nations, and methods integrators overlaying broader geographic areas. These integrators focus on providing Java advisory, migration experience, utility modernization, and cloud price optimization options to prospects.

In 2024, Azul elevated its dedication to APAC by bolstering its workforce and enhancing gross sales and advertising and marketing efforts in India. For instance, Azul has established partnerships with 5 of the highest 10 banks and three main monetary providers companies in India. Certainly one of India’s largest securities establishments considerably elevated its funding in Azul, attaining over 70 % financial savings in Java utility help prices. Moreover, Azul collaborated with two system integrators on inner buyer initiatives and the event of a Java migration follow.

Vaughan highlighted that India is a “cornerstone” of their growth within the APAC area. “Our enhanced presence and funding in India have enabled us to forge robust relationships with leading banks and financial institutions, demonstrating the excessive demand for our cost-effective and high-performance Java options”, Vaughan mentioned. “We’re proud to help India’s main enterprises in attaining their technological and monetary targets, in addition to enterprises all through the APAC area general”.

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