Azul signs Aquion as A/NZ distributor – ARN

“It offers extra head depend and the flexibility to plug into Aquion’s channel,” he stated. “It permits resellers to be educated extra rapidly than if we had been to rent our personal individuals and have them skilled. This will even permit Aquion to execute gross sales rapidly.”

Vaughan stated the appointment was propelled by the platform supplier’s robust progress and continued momentum throughout the Asia Pacific (APAC) area.  

He claimed that organisations had been turning to its OpenJDK options to handle price and efficiency challenges within the wake of Oracle’s Java Customary Version (SE) pricing change and rising cloud bills.

“In APAC, we noticed a 37 per cent year-on-year progress of our channel final quarter,” Vaughan stated. “The 2 areas of progress for Azul’s channel progress have been Oracle’s Java SE pricing change and AWS [Amazon Web Services] licensing charges.”

Vaughen famous a “regular enhance in audit threats” and “aggressive gross sales ways” from Oracle within the area. In line with him, these market shifts have pushed extra prospects in direction of Azul’s Java options, contributing to its market success.

“This implies there’s little or no competitors and battle for Azul’s channel companions in A/NZ,” he stated. There’s alternative in financial savings for finish customers, however Azul nonetheless provides our channel companions a wholesome worthwhile margin.”

Azul’s APAC channel partner growth remained strong year-on year, with new bookings pushed or fulfilled via regional companions that doubled from 38 per cent in 2023 to 72 per cent in 2024.

The seller’s accomplice ecosystem in 2024 consists of distributors aligned to rising market geographies, country-specific resellers and pan-region programs integrators.

The programs integrators particularly concentrate on delivering companies to prospects who’re in search of Java advisory and migration experience, software modernisation help and cloud price optimisation options.

“We’re additionally experiencing our highest quantity of channel accomplice alternative registrations ever, pushed by enterprises trying to find alternate options to Oracle Java and in search of revolutionary methods to optimise cloud prices,” Vaughan added.

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