Beetlejuice Beetlejuice is popping out on September 6, so you should purchase tickets for it now the common manner, or you are able to do it in Roblox.
The brand new expertise, referred to as BeetleJuice: Escape the Afterlife, is, in accordance with the shop web page, a recreation the place it’s a must to assist characters escape the afterlife by teaming up with Beetlejuice, a personality who was the villain within the unique film. You’ll enter three “immersive worlds” to rescue Delia, Lydia, and Astrid (Lydia’s daughter).
What separates this from simply being a online game tie-in is that you would be able to go to a digital Fandango field workplace and purchase tickets for the film, which is able to then reward you with an unique avatar merchandise.
Past simply the sport itself, Warner Bros. partnered with 4 of the platform’s most popular games — Barry’s Jail Run, Carry a Buddy!, Escape a Working Head, and The Ground is Lava — to usher gamers into Escape the Afterlife and provides them the chance to earn tokens.
“By leveraging the huge Roblox creator group, we aren’t solely capable of join with current Beetlejuice followers, but in addition have the chance to achieve new audiences who’re being launched to him for the primary time. And we’re thrilled to be the primary studio to check ticketing on the platform,” Cameron Curtis, govt vice chairman of selling for Warner Bros., stated in a press release.
To counter considerations that the field workplace would permit customers 13 and beneath to buy tickets, Warner Bros. stated that minor accounts will solely be capable of play the sport, not purchase something. There additionally doesn’t look like something within the retailer on the time of this writing; gamers can simply earn Beetlejuice tokens by enjoying Escape the Afterlife or any of the partnered video games.
This partnership continues Roblox’s current aggressive push into branded crossovers and general commerce. Whereas manufacturers have experimented with Roblox’s platform prior to now, there have been plenty of official experiences over the previous few months. Furnishings conglomerate Ikea sought to rent digital customer support workers for an Ikea store inside Roblox, whereas Bandai Namco teamed up with Roblox to launch an official Pac-Man game.
That is positioning Roblox to be one of many prime “metaverse” platforms, particularly if we’re speaking about hubs the place gamers can go to completely different “worlds” and purchase digital gadgets.
