The iPhone 15 Professional Max leads because the best-selling cellphone H1 2024, based mostly on Omdia’s Smartphone Model Market Tracker. It shipped 21.8 million models within the first half of the yr. That is the second yr in a row that the iPhone Professional Max collection has taken the highest spot. Regardless of world financial challenges, shoppers desire Apple’s costliest mannequin.
The iPhone 15 Professional max is the best-selling cellphone in H1 2024 amid inflation
The Apple cellphone’s recognition is notable because it comes throughout a interval of prolonged excessive inflation. Regardless of predictions that rising costs would curb client spending, the reverse has occurred. Extra customers are choosing premium telephones, such because the iPhone 15 Pro Max, priced between $1,199 and $1,599. Many patrons doubtless view the funding as long-term, with plans to carry onto their gadgets for longer intervals, making the upper price ticket extra acceptable.
Apple’s iPhone 15 collection dominates the rankings, with the usual iPhone 15 delivery 17.8 million models, making it the second hottest cellphone of 2024 up to now. In the meantime, the iPhone 15 Professional ranks fourth, with 16.9 million shipments. Surprisingly, the iPhone 15 Plus struggled, with solely 3.7 million models shipped, inserting it far behind its siblings.
Shift in client preferences
The success of the iPhone 15 Professional Max displays a shift in client preferences, with premium telephones persevering with to seize a bigger share of the market. Nonetheless, the best-selling telephones of H1 2024 embody extra than simply high-end fashions. The Samsung Galaxy A15, priced at $129, took the third spot with 17.3 million models shipped. This marks a major enhance from its predecessor, the Galaxy A14, which noticed 12.4 million shipments in 2023.
With financial challenges pushing some mid-range cellphone patrons towards lower-end fashions, the Galaxy A15 capitalized on this pattern. Moreover, the 5G variant of the A15 secured seventh place with 12.2 million models bought, additional demonstrating the rising demand for finances smartphones.
On the premium finish, Samsung’s Galaxy S24 Ultra took the fifth spot on the best-selling telephones of H1 2024 listing, with 12.6 million models bought since its January 31 launch. This mannequin outperformed its predecessor, the Galaxy S23 Extremely, which shipped 9.6 million models throughout the identical interval final yr. The success of the S24 Extremely could also be attributed to Samsung’s introduction of AI options, which attracted customers searching for the newest know-how.
The three-year-old iPhone 13 additionally made an look because the sixth hottest cellphone, delivery 12.5 million models globally. Surprisingly, it outperformed the iPhone 14, which ranked ninth. Priced round $599, the iPhone 13 stays a well-liked entry level into Apple’s ecosystem for mid-range cellphone customers.
Low-end telephones are nonetheless in demand
Regardless of the success of premium smartphones, low-end fashions proceed to carry out nicely. Xiaomi’s 13C and Samsung’s Galaxy A05, each priced at roughly $80, rounded out the highest 10 best-selling telephones of H1 2024. Their affordability, mixed with first rate efficiency options like 50MP rear cameras and 5000mAh batteries, make them enticing choices for cost-conscious shoppers.
Whereas smartphone shipments grew considerably within the first half of 2024, Omdia predicts a decline within the second half of the yr. This downturn is probably going because of financial uncertainty and the saturation of demand within the low-end smartphone market. Moreover, the rise of refurbished and secondhand gadgets is curbing new demand development, notably within the mid-range market. Nonetheless, the premium smartphone phase is anticipated to develop, pushed by regular alternative cycles and elevated demand in rising markets.
