Canalys posted its preliminary report onthe international smartphone market in Q3 2024, and it exhibits shipments grew sequentially and yearly. In response to the analysts, the continued substitute cycle was the principle driver from July to September because the competitors turned tighter than ever.
Samsung remained on high, however barely stored its first place for Q3, as Apple had the identical market share when the proportion was rounded to the entire quantity.
Xiaomi, Oppo, and vivo rounded the Prime 5, however all eyes had been on Apple, because the US firm achieved its highest third-quarter quantity. There was a robust demand for the iPhone 15 and the brand new gadgets which are anticipated to get Apple Intelligence any time this month. Nonetheless, the most important purpose for the uptick in Apple shipments was the market shift in the direction of premium gadgets.
The iPhone 16 efficiency is predicted to assist Apple once more develop into the main smartphone firm in This autumn and maintain the momentum in H1 2025 as soon as it expands its AI options to extra markets like Europe and China, which must wait a bit.
The market appears to be like wholesome going into the the procuring vacation season, with Diwali in India on October 31, Singles’ Day in China on November 11 (11.11), Black Friday in late November, and, in fact, Christmas on the finish of the 12 months.
| Q3 2024 Market share | Q3 2023 Market share | |
| Samsung | 18% | 21% |
| Apple | 18% | 17% |
| Xiaomi | 14% | 13% |
| Oppo | 9% | 10% |
| vivo | 9% | 8% |
| Others | 32% | 32% |
Canalys identified that the smartphone market is enhancing, however some distributors are nonetheless going through international challenges in demand era and regulation hurdles, particularly within the European Union.
