From all of the AI rigamarole revealed by EA, it is not possible to say for sure whether or not the studio really plans to maneuver ahead with its initiatives or if, very similar to the intelligence itself, it is all simply synthetic.
Regardless of the CEO’s assurances that AI is not simply one other buzzword they use to please traders, it is price remembering that in 2021, the same CEO was touting NFTs and blockchain when these had been all the craze – solely to discreetly abandon plans to implement “collectible digital content material” in EA’s video games when the group made it clear they hated something blockchain-related.
Who is aware of, possibly the AI bubble will certainly burst quickly, as some predict, whether or not on account of financial components or a wave of lawsuits in opposition to prime AI builders, and Digital Arts will as soon as once more quietly scrap its plans and transfer on to chase the subsequent pattern, persevering with the perpetual cycle fueled by an absence of any unique concepts. Solely time can inform.
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