International shopper spending in cellular apps and video games reportedly elevated 15.7% year-over-year in 2024, even because the variety of app downloads decreased by 2.3%.
The 12 months’s spending throughout Apple’s App Store and Google Play reached $127.3 billion, up from $110 billion the earlier 12 months, with a decline in Google Play spending being greater than offset by development within the App Retailer, TechCrunch reported Wednesday (Dec. 18), citing knowledge from Appfigures.
The variety of app downloads decreased to about 109.7 billion in 2024, down from 112.3 billion a 12 months earlier, with each app shops seeing a downward development, in line with the report.
Reached by PYMNTS, Appfigures confirmed the numbers within the report.
The report attributed the expansion in spending amid a decline in downloads to a maturing of the app financial system and new efforts by app builders to earn income from subscriptions.
Apps that provide subscriptions accounted for 48% of the app income throughout the App Retailer and Google Play in 2024, per the report.
Globally, Instagram was probably the most downloaded app in 2024, whereas TikTok accounted for the best share of shopper spending, in line with the report.
This report got here two days after Apple launched its annual record of probably the most downloaded free apps in its App Retailer.
The corporate mentioned Temu topped the record in 2024 after being ranked first amongst free iPhone apps and ninth amongst free iPad apps a 12 months earlier.
Apple additionally reported that Threads moved up from third place to second within the rankings, TikTok moved up from fifth to 3rd, ChatGPT took the fourth spot in its first look on the record, and Google moved up from seventh to fifth.
The report additionally got here on the day that the U.S. Supreme Court docket introduced that it’ll hear TikTok’s appeal of a legislation that might see the app banned within the U.S. if it’s not offered by its Chinese language father or mother firm, ByteDance.
The Court docket’s scheduling of the arguments within the case for Jan. 10 will enable for a ruling earlier than Jan. 19, which is the date the legislation is to take impact.
It was additionally reported Wednesday that Instagram will quickly make up half of father or mother firm Meta’s promoting revenues within the U.S., topping $32 billion in U.S. advert income subsequent 12 months.
