Google will reportedly make a extra aggressive push into client gadgets with the upcoming launch of its newest Pixel smartphones.
The corporate signaled this effort by transferring up the launch of the telephone from October to August, scheduling it earlier than the debut of the following iPhone from its rival, Apple, Bloomberg reported Monday (Aug. 12).
Google will unveil its newest telephones Tuesday (Aug. 13) at its {hardware} launch event, in keeping with the report.
The corporate is doing so at a time when generative synthetic intelligence (AI) options have created a possibility to spice up client curiosity in smartphones and encourage them to replace their gadgets extra ceaselessly, in keeping with the report.
Apple and Samsung have made related strikes, with Apple selling a brand new suite of options it calls “Apple Intelligence” and Samsung positioning its Galaxy smartphones as being “AI-first” choices, the report stated.
Google has embraced AI within the digicam software program for its Pixel lineup and has developed a cellular chip referred to as Tensor that it makes use of to distinguish its smartphones from others, per the report.
The corporate has additionally labored to hurry the motion of its AI to its Android companions, the report stated.
Android President Sameer Samat instructed Bloomberg: “It permits us to take a few of our AI innovation and really carry it to extra of the ecosystem extra shortly. It’s all been about making an attempt to maneuver quicker round our AI endeavor and enhancing the buyer expertise.”
When Google launched its Pixel 8 and Pixel 8 Professional smartphones in October, the corporate emphasised new options powered by AI and stated the brand new gadgets had been engineered to supply a extra useful and private expertise for customers.
These AI-powered options enabled customers to summarize internet pages, measure their physique temperature and course of extra information instantly on the machine itself and within the cloud.
Apple unveiled its Apple Intelligence suite of AI features in June, saying they might revolutionize the iPhone, Mac and iPad expertise — all whereas maintaining the consumer’s information safe.
With Apple Intelligence, the corporate stated, generative AI is mixed with a consumer’s context to ship “actually useful intelligence.”
