- Certainly is launching an AI-powered software referred to as Pathfinder to assist job seekers uncover profession paths.
- Jessica Jensen, Certainly’s chief advertising officer, mentioned the main target can be on positioning Certainly as a “lifelong expertise agent.”
- Certainly’s in-house advertising group is dealing with the launch.
Certainly is gearing up for an early 2025 launch of a synthetic intelligence software referred to as Pathfinder. The corporate mentioned Pathfinder will assist individuals join with profession and job alternatives that match their expertise, even when their résumé or instructional background does not line up.
The brand new product comes as job seekers report profound frustration with the hiring course of, citing indignities like “ghost jobs” and overwhelming competition.
“There’s confusion and a good diploma of despair in sure sectors of the labor market, and that’s actual,” Jessica Jensen, Certainly’s chief advertising officer, informed Enterprise Insider.
Saying Pathfinder on the firm’s FutureWorks occasion in September, Certainly’s CEO, Chris Hyams, shared the story of his daughter’s job search struggles. He quoted her as saying, “Be happy to inform everybody that it sucks absolutely the most.”
One main information level catalyzed the event of Pathfinder: The commonest search on Certainly’s website is location title and “clean” — nothing within the “what” field the place one would sometimes put a job title or key phrase.
“We name this the clean question,” Hyams mentioned. “The clean question primarily says ‘present me what you have acquired.'”
Hyams informed BI that generative AI can, like a human recruiter, assist clarify why a job could be a very good match for somebody like his daughter — even when the position deviates from her profession path or expertise.”What we are able to do is go to generative AI and say, ‘Here is an individual. Here is a job. Inform me why this can be a good match.’ After which it could actually clarify to her that that is going to leverage your organizational expertise,” he mentioned.
“That is our quite simple imaginative and prescient for the longer term,” Hyams informed the FutureWorks viewers.”By Certainly, each employee on this planet could have their very own private expertise agent. With the ability of AI, it is now doable.”
Courtesy of Certainly
Messaging Pathfinder’s advantages to job seekers and to employers
Pathfinder can be launched solely on iOS in early 2025. Jensen mentioned a precedence for the advertising group is “to assist individuals perceive that Certainly is not only for job search, it’s for job and profession discovery and exploration.”
The corporate’s inside advertising group is executing the product launch, and channels will embody e mail, occasions, and job seeker content material. Proper now, the product is in beta testing and pre-launch.
Pathfinder’s goal customers are job hunters, however Certainly’s messaging to employers is an ongoing precedence, Jensen informed BI. Corporations report they can not discover good candidates, however they could not at all times be doing proactive outreach or together with essential info of their job postings.
“So we educate employers,” Jensen mentioned. “It’s essential to embody your wage in your job itemizing. It’s essential to embody specifics concerning the location, the work hours — all the issues individuals care about.”
Jensen mentioned Certainly tells firms that it is essential to succeed in out to candidates and invite them to use. “Outreach on the a part of employers is so precious and drives higher outcomes for job seekers and employers.”
Certainly is specializing in the ache of the job seeker and the way Pathfinder would possibly establish methods to pivot or reinforce an current profession path.
“It is going to be a broadening of our message to be a lifelong expertise agent,” Jensen mentioned. “To assist individuals know that we’re of their nook after they’re in a looking for mode for a job, or simply making an attempt to determine what they need to be after they develop up.”
