Final week, The Wall Avenue Journal reported that the iPhone 17 Air will price lower than the iPhone Professional fashions, contradicting the long-standing expectation that the brand new ultra-thin iPhone could be much more costly than the iPhone Professional Max fashions. With that being the case, the cellphone really makes extra sense than ever.
New pricing rumor
In a new report, The Wall Avenue Journal mentioned the next concerning the long-rumored iPhone 17 Air:
Beginning subsequent yr, Apple plans to introduce an iPhone that can be thinner than the roughly 8-millimeter profile of present fashions, mentioned individuals acquainted with the corporate’s plans. The mannequin is meant to be cheaper than Professional fashions, with a simplified digicam system to cut back prices.
This goes in opposition to what had been previously reported. Again in Could, when The Data revealed a number of the first particulars concerning the system, this was what they acknowledged:
The slimmer iPhone may very well be launched concurrently with the iPhone 17, anticipated in September 2025, in accordance with the three individuals with direct data and two others acquainted with the undertaking. It may very well be priced increased than the iPhone Professional Max, presently Apple’s most costly mannequin beginning at $1,200, they mentioned.
Why it issues
Clearly, costlier than the iPhone Professional Max implies a price ticket of at the least $1199 – presumably whilst excessive as $1299. For a thinner iPhone with much less options, a compromised battery life, and a single digicam. That didn’t appear very price it. Positive, it will’ve regarded very good, and probably would’ve laid the groundwork for future iPhones to be thinner, however it wouldn’t have made an excessive amount of sense to purchase.
Extra just lately, we’ve even heard that the iPhone 17 Air will lack a second speaker, relying solely on the earpiece to output audio. With so many compromises, it by no means would’ve made sense to pay such a big premium for.
Nevertheless, if newer experiences are to carry true, we’re now anticipating a mannequin cheaper than the Professional fashions. It isn’t clear what this implies precisely, since there may probably be a value hike with the iPhone 17 Professional, however regardless, the iPhone 17 Air ought to are available beneath $1000. If there isn’t a value hike on the iPhone 17 Professional, then the 17 Air may probably be as little as $899, taking the identical value level as iPhone 16 Plus.
That drastically adjustments the worth proposition there, making the brand new mannequin as much as $400 cheaper than we initially thought.
Wrap up
Positive, you’d nonetheless be shedding out on battery life and a second digicam in comparison with the iPhone 16 Plus, and also you’d even be lacking a second speaker. All that being mentioned although, you’d be getting the cool, shiny trying, and much thinner iPhone – for a similar value you paid final yr. Apple might be betting on that being the attraction. This would be the first iPhone in a lot of years that’ll look actually totally different in comparison with the prior mannequin.
Plus, in contrast to the iPhone 16 and iPhone 16 Plus, the bottom mannequin iPhone 17 and iPhone 17 Air will equip 120Hz ProMotion displays, making it extra interesting to techies as properly.
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