Key Takeaways
- Apple’s iPhone fashions dominated the worldwide smartphone market within the third quarter of 2024, securing the highest few spots in gross sales rankings as ordinary.
- Samsung’s Galaxy S24 being ranked because the tenth best-selling cellphone on this checklist is a bit uncommon, nonetheless, as Android flagships hardly ever chart within the prime ten throughout the iPhone’s launch quarter.
- This marks the primary time since 2018 {that a} Samsung flagship has damaged into the highest ten throughout the third quarter.
The third quarter of every yr is when the newest iPhone releases, so it is no shock that they prime the gross sales charts throughout that point. It is no totally different in 2024, both. The iPhone 15 is the world’s best-selling smartphone in line with stats from Counterpoint Analysis, pushed little question by the hype round its youthful sibling, the iPhone 16 — however there’s been a little bit of an upset this yr. For the primary time since 2018, a flagship Samsung cellphone has claimed one of many top-ten bestseller spots within the third quarter.
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In accordance with Counterpoint Research’s Global Handset Sales Tracker, the highest three best-selling telephones on this planet are iPhones; the 15, 15 Professional Max, and 15 Professional, respectively (through Android Authority). That is commonplace given the recognition of Apple merchandise and the press (and reductions) they get when a brand new iPhone mannequin debuts.
The following few ranks are often claimed by mid-range Android fashions, just like the Galaxy A15 and Galaxy A35. Nonetheless, for the primary time in six years, a Samsung flagship has damaged into the top-ten rankings. The Samsung Galaxy S24 claimed the quantity ten spot on the checklist in Q3 2024 (with 4 different Samsung gadgets claiming spots 4 by seven), marking a possible shift available in the market. For reference, the highest ten fashions in Q3 2024 make up about 19% of the worldwide market.
There could be extra to this than a fortunate streak for Samsung
One element that makes this much more noteworthy is that that is the third straight quarter that the Galaxy S24 has stored a spot within the prime ten. This may very well be attributed each to Samsung’s rising recognition and the corporate’s centered advertising round its AI performance. Galaxy AI holds an incredible quantity of potential (on par with that of Apple Intelligence), and it is drawing a number of consideration consequently.
Samsung’s less-powerful telephones are additionally gaining floor due to their affordability, with the Galaxy A sequence promoting thousands and thousands of models worldwide. In 2023, Apple moved roughly 235 million telephones, and Samsung wasn’t far behind it. The 2 giants within the cellphone business declare the vast majority of the marketplace for themselves, however different gadgets just like the Pixel are seeing year-over-year increases in gross sales numbers. It’s price noting, although, that the Pixel carried out higher in Q3 2024 than at another time earlier than.
Apple could be the market chief, thanks largely to its advertising schemes, however Samsung is gaining floor. It is not a leap to say that Q3 2025 might seem like a really totally different panorama than 2024. Samsung’s guarantees of years of software program help and its extra cheap pricing construction (for mid-range gadgets, anyway) offers it an edge within the battle in opposition to Apple whereas additionally offering Android followers with an inclusive ecosystem by the Galaxy Watch, Galaxy Ring, and Galaxy telephones.
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