Pixalate has ranked the top-grossing apps in several countries together with the US. The explanation why a few of these apps will not be acquainted to you is as a result of the rankings aren’t based mostly on the variety of installs or the income generated by paid apps. As a substitute, these rankings are created utilizing “the quantity of open programmatic advert spend estimated to have been derived from these apps.” These are adverts proven on the app that seem through automated bidding (high greenback wins the public sale) in real-time as an alternative of from negotiated offers with publishers.
To place it one other approach, these apps generate the best quantity of programmatic promoting income based mostly on estimates calculated by Pixalate. This information is computed for apps listed within the Apple App Retailer for iOS and the Google Play Retailer for Android units.
“We calculate estimated programmatic advert spend by way of proprietary statistical fashions that incorporate programmatic month-to-month lively customers (MAU), the common session length per person, a mean CPM for the shop class of a given app, and advert density.”-Pixalate
Let’s begin with the App Retailer the place the highest grossing app throughout November within the U.S. was the closely promoted
Vita Mahjong app. The tile matching sport generated $4 million in programmatic advert spend throughout November. The app was developed with older People in thoughts and whereas it leads all App Retailer apps in programmatic advert income, within the App Retailer’s Board class it has the second largest variety of installs.
The subsequent 4 App Retailer apps every took in $3 million final month from programmatic adverts:
Happy Colors by Quantity Sport-A colours by numbers app that’s the twenty eighth hottest within the Board class.
Musi Easy Music Streaming-This app has been faraway from the App Retailer for violating YouTube’s phrases of service.
TuneIn Radio Music & Sports-Streaming sports activities speak, play-by-play, and music from radio stations. It’s the 53rd most put in Music app within the App Retailer.
Solitaire-A solitaire sport that’s the tenth most put in app within the Board class.
Based mostly on information estimated by Pixalate, these are the top-grossing apps within the U.S. Apple App Retailer based mostly on programmatic adverts. | Picture credit-Pixalate
Different excessive grossing apps within the U.S. App Retailer embrace ESPN (#6) with $2 million in programmatic advert income throughout November and The Climate Channel (#9) which took in $1 million in such promoting final month.
Based mostly on information estimated by Pixalate, these are the top-grossing apps within the U.S. Google Play Retailer based mostly on programmatic adverts. | Picture credit-Pixalate
Within the U.S. Google Play Retailer, the highest app with $5 million in programmatic advert spend in November was
Audiomack: Music Downloader. The music streamer “supplies obtain entry and limitless streaming to the latest and hottest tracks, proper at your fingertips.” With $3 million generated from the app in November from adverts chosen by automated real-time bidding, music streamer
Pandora Music & Podcasts was subsequent within the U.S. Play Retailer.
Different apps of observe within the Play Retailer’s high ten embrace SoundCloud: Play Music & Songs (#5) and
Tumblr-Fandom, Art, Chaos (#6). Each had $2 million in programmatic advert income throughout November.
