AI shaming is rapidly changing into a web-based phenomenon that manufacturers want to concentrate on. However plainly even large names which have already been AI shamed have not but realized their lesson.
In our roundup of the most important AI art controversies of 2024, we talked about varied manufacturers that confronted backlashes on social media due to their use of AI-generated imagery. Netflix was one among them. And fewer than per week into 2025, the streaming big has been caught out once more.
(Picture credit score: Netflix)
Final 12 months, Netflix confronted an AI controversy when it was referred to as out for utilizing what seemed to be AI-upscaled images in a true crime documentary. Later within the 12 months, it was criticised for utilizing AI to broaden art work for Arcane Season 2. On that event, it eliminated the offending poster.
These incidents ought to have given the streaming platform a taster of how viewers really feel about generative AI, however now it is dropped an much more egregious instance, apparently utilizing totally fledged AI picture technology for the thumbnail for a long-running Korean cookery present.
Chef & My Fridge, often known as Please Take Care of My Fridge, sees cooks assist celebrities prepare dinner up a dish with no matter’s of their fridge. A brand new season of the present drops on 12 January, however there’s one thing very unusual about that fridge.
There’s one thing unsuitable with this celeb’s fridge (Picture credit score: Netflix)
In addition to having that comfortable AI look, the suspect picture additionally consists of some unusual telltale AI hallucinations which might be a right away giveaway. Look extra carefully at that giant fridge, and you may see that there seem like handles on the unsuitable facet of the doorways. These seem to serve no goal and would make it unattainable to shut the factor. There are additionally a few piles of plates stacked within the fridge as if it have been a cabinet (do folks cool their plates in Korea?)
It does appears probably that the picture was made utilizing an AI image generator. Does it matter? For Netflix, producing AI-generated key artwork will likely be cheaper and faster, and most viewers could not pay shut sufficient consideration to thumbnails to note.
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Nonetheless, that generic AI fashion seems to be low cost and lazy, particularly when Netflix did not even each to appropriate the errors. That does not precisely bode nicely for the present being promoted. Additionally, some folks have such robust emotions about AI artwork that its use might hurt Netflix’s fame.
