Discovering Public Relations: An Introduction to Creative and Strategic Practices

Product Description

Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg guides students through the evolution of contemporary PR practices with an emphasis on social media, digital communication, creativity, and diversity. Understanding that innovation alone can’t create success, Freberg shows students how to use, choose, and implement evidence-based practices to guide their strategic campaigns. The text will transform today’s students into tomorrow’s successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns.

Review

“Discovering Public Relations is a cutting-edge, comprehensive, well-organized, and timely book that succinctly and methodically introduces students to the evolving and impactful field of public relations. To enhance learning and teaching, the author incorporates illustrations, case studies, current examples, learning objectives, and discussion questions in each chapter.” — Yahya R. Kamalipour

“This text provides an exploration into the current and future state of public relations and how it is executed in an array of environments. While there is an emphasis on the history, the book uses this as a foundation to provide students with the background of the discipline so that they may have a more complete knowledge of how the discipline has evolved to its current state and its future direction.” — Denise Herd

“Discovering Public Relations is unique with its focus on ethics, diversity, and game changers in the profession, and the textbook content provides a solid foundation for students that is rooted in cutting-edge public relations educational standards and current industry best practices.” — Jennifer Robinette

“Freberg’s text is anchored in proven PR principles while exploring the evolution of the profession for today’s practitioner. The integration of social media principles and skills reflects the field’s contemporary development.” — Melinda A. Booze

“Freberg has a clear understanding of the PR industry and how a college student learns new material― the best combination for authoring a textbook. The chapters are well organized, thorough and logical.” — Claire M. Regan

“This is a no-nonsense, easy-to-comprehend introductory PR textbook which takes complex concepts and makes them understandable and relatable for all students.” — L. Simone Byrd

“Freberg’s textbook is one of her finest examples of bridging practice and theory, research and creativity. Her expertise and experience are on display in this text. Her tone is vibrant, and the content of the book provides a comprehensive and strategic overview of the industry and what it takes to be involved and engaged in modern-day public relations. This is one of the best introductory textbooks on the market.” — Natalie T. J. Tindall

“This text provides an excellent mix of foundational elements for students getting started in public relations, with attention to diversity, social media, and thought-provoking discussion questions.” — Josie DeAngelis

“This text does more than introduce key concepts in PR; it encourages students to think about their own place in public relations – how to build and promote their own skill set to be successful in the industry.” — Courtney A. Barclay

“This is an excellent textbook! After using several texts during my 25 years of college teaching, I finally found a resource that gives my students everything they need to adopt a solid foundation in the world of public relations. I will no longer have to supplement the text I use with additional sources of information to thoroughly educate my students.” — Terry L. Hapney, Jr.

“Karen Freberg is on the cutting edge of public relations cases, careers, and tips. Her book is full of relevant examples of how to do PR and why even the