Economical Growth: 10x w/ Enterprise Account-Based Sales Development

Product Description

With Sales Development leading the way, MuleSoft crossed the $100M revenue threshold in 2015 while doubling growth for
three consecutive years. Chris Pham and team trail-blazed an Account-Based Sales Development model which moved the company from SMB small-ball to Enterprise elephant hunting. They did it quickly, predictably, and most of all, economically.
Learn how to dependably grow pipeline by 10x and build a world-class lead-gen team. Join the movement to professionalize Sales Development with the principles, strategies and tactics in Chris Pham’s
Economical Growth.

Economical Growth was written for love of the game. All profits will be donated to the Blake Norvell “Smile” Scholarship. Co-founded by Chris Pham, the scholarship benefits high-achieving students from their home town of Tempe, Arizona.

Review

“EconomicalGrowth is one of the few books directly applicable to the SDR. It helped melevel-up my tactics and strategies to increase my pipeline’s qualifiedopportunities. A must-read for SDRs who want to up their game.” – SeanTaylor, SDR, SalesLoft

“As theVP of Sales, I have already read Economical Growth 2x over and expect it to bea critical part of my competitive differentiation. Economical Growth is goingto help me win. Every sales manager benefitted from understanding theconcepts in the book and its practical application.” – Marc Jacobs, VP ofSales, Greenhouse

From the Author

Economical Growth was written for love of the game. 

The profit will fund the Blake Norvell “Smile” Scholarship, a program I co-founded in the memory of my late friend. The scholarship benefits high-achieving students from our hometown in Tempe, Arizona. 

Printed in color, each book costs $21.02 to manufacture and distribute, leaving an $8.97 donation to the scholarship for every copy you purchase. 

About the Author

Chris Pham is the Sr. Director of Global Sales Development at Birst. 

 
From Tempe, Arizona – Chris graduated from The Wharton School of Business at the University of Pennsylvania with a concentration in Management. He’s an avid fan of Anthony Bourdain, (allegedly) cheating at Settlers of Catan, good music and Soul-cycling. 

Chris is most passionate about developing the people and community around him. He hopes to see the people he has impacted go on to live fulfilling lives as leaders of positive change and giving.