Entrepreneurship: The Practice and Mindset

Product Description

Entrepreneurship: The Practice and Mindset by Heidi M. Neck, Christopher P. Neck, and Emma L. Murray catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions to get feedback, experiment, and move ideas forward. They will walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey and teaches them crucial life skills.  

The
Second Edition includes a new chapter on customer development, 15 new case studies, 16 new Mindshift Activities and 16 new Entrepreneurship in Action profiles, as well as expanded coverage of prototyping, incubators, accelerators, building teams, and marketing trends. 

Also available as a digital option (courseware). Learn more about
Entrepreneurship: The Practice and Mindset, Second Edition – Vantage Digital Option. 

About the Author

Heidi Neck, PhD, is a Babson College professor and the Jeffry A. Timmons Professor of EntrepreneurialStudies. She is the academic director of the Babson Academy, a dedicated unit withinBabson that inspires change in the way universities, specifically their faculty and students, teachand learn entrepreneurship. The Babson Academy builds on Neck’s work starting the Babson Collaborative,a global institutional membership organization for colleges and universities seeking toincrease their capability and capacity in entrepreneurship education, and leading Babson’s Symposiafor Entrepreneurship Educators (SEE), programs designed to further develop faculty fromaround the world in the art and craft of teaching entrepreneurship and building entrepreneurshipprograms. Neck has directly trained more than 3,000 faculty around the world in the art and craftof teaching entrepreneurship.She has taught entrepreneurship at the undergraduate, MBA, and executive levels. Neck is apast president of the United States Association of Small Business and Entrepreneurship (USASBE),an academic organization dedicated to the advancement of entrepreneurship education. Herresearch interests include entrepreneurship education, the entrepreneurial mindset, and entrepreneurshipinside organizations. An award-winning educator and author, her textbook Entrepreneurship:The Practice and Mindset (2017) was awarded Breakthrough Book of 2017 by SAGE and the2018 Most Promising New Textbook award by the Textbook & Academic Authors Association. Neck is the lead author of Teaching Entrepreneurship: A Practice-Based Approach (Elgar), a book writtento help educators teach entrepreneurship in more experiential and engaging ways. Additionally,she has published 45+ book chapters, research monographs, and refereed articles.Neck has been recognized for teaching excellence at Babson for undergraduate, graduate, andexecutive education. She has also been recognized by international organizations the Academy ofManagement and USASBE for excellence in pedagogy and course design. For pushing the frontiersof entrepreneurship education in higher education, The Schulze Foundation and the Entrepreneurand Innovation Exchange awarded her Entrepreneurship Educator of the Year in 2016.

Dr. Christopher P. Neck is an associate professor of management at Arizona State University, where he held the title “University Master Teacher.” From 1994 to 2009, he was part of the Pamplin College of Business faculty at Virginia Tech. He received his PhD in management from Arizona State University and his MBA from Louisiana State University. Neck is author or coauthor of 22 books, including Self-Leadership: The