Fashion Buying and Merchandising: From mass-market to luxury retail

Product Description

We take you on a journey from concept to runway to rack. We pull back the veil and reveal the complexities and demands of a fashion organization from the view of a buyer or merchandiser. This includes exploration of a buyer’s challenging role and the rich, analytical role of a merchandiser.

About the Author

Miguel is a senior buying manager who specialises in the fashion industry. His experience is broad and ranges from Buying and Merchandising to Retail Operations. As a Buying and Merchandising expert, Miguel engages in consultancy projects, for which he has been a key player in devising supply chain strategies for his clients. Miguel is a graduate in BA Fashion Business from the London College of Fashion (University of the Arts London), one of the most influential institutions in the fashion world.