Fundamental Statistics for the Social and Behavioral Sciences

Product Description

Fundamental Statistics for the Social and Behavioral Sciences, Second Edition places statistics within the research process, illustrating how they are used to answer questions and test ideas. Students learn not only how to calculate statistics, but also how to interpret and communicate the results of statistical analyses in light of a study’s research hypothesis. Featuring accessible writing and well-integrated research examples, the book gives students a greater understanding of how research studies are conceived, conducted, and communicated.
New and Proven Features

Updated data sets and research examples address real-world issues and topics across the social and behavioral sciences, illustrating the use of statistical procedures to test research questions and hypotheses.
Significantly expanded discussion of linear and multiple regression and correlation now gives regression its own separate chapter. 
Thorough presentation of formulas, hand calculations, and the presentation of visual data enable mastery of key techniques and prove especially helpful in flipped or online classes.
In-chapter learning checks and end-of-chapter exercises give students an opportunity to continually assess their understanding.
Screenshots of statistical calculations using IBM® SPSS® Statistics at the end of chapters help students learn to use SPSS software and interpret output. 
Original SAGE videos for each chapter, featuring author Howard K. Tokunaga, bring concepts to life and appeal to diverse learners.

Review

“I think this is some of the best explanation for these concepts that I have read.” — JoEllen Pederson

“I appreciate the structures, the simplicity in the language, the clarity and the ability to pull material that is appropriate for college level courses.” — Cristine Rego

“I think the author has a strong command and grasp of the material which he demonstrates by providing students with a multitude of examples and formulas that are easy to understand and broken down into digestible portions for students to absorb at their own pace. The writing style of the author is excellent…He spends a significant amount of time decomposing and deconstructing complex ideas related to the measures of central tendency for both novice and expert students of statistics in a user-friendly and approachable tone.” — Keith Feigenson

“The writing style is nice and easy to follow.”

 
— Timothy Victor

About the Author

Howard T. Tokunaga is Professor of Psychology at San Jose State University, where he serves as Coordinator of the MS Program in Industrial/Organizational (I/O) Psychology and teaches undergraduate and graduate courses in statistics, research methods, and I/O psychology. He received his bachelor’s degree in psychology at UC Santa Cruz and his PhD in psychology at UC Berkeley. In addition to his teaching, he has consulted with a number of public-sector and private-sector organizations on a wide variety of management and human resource issues. He is coauthor (with G. Keppel) of Introduction to Design and Analysis: A Student’s Handbook.