Move: The 4-question Go-to-Market Framework

Product Description

Ideation. Transition. Execution.

These are the three stages of business growth every C-suite leader must navigate throughout the life of their company. Surviving each one is not good enough. You want to thrive, evolve, and, when necessary, transform.

But who do you market to? What do you need to operate effectively? When can you scale your business, and in which areas can you grow the most?

As the markets change, so will your answers. But these four questions will help you focus on the who, what, when, and where of your business—and they remain the same. In 
MOVE, B2B go-to-market experts 
Sangram Vajre and 
Bryan Brown provide you with a four-question framework that will reveal your next steps and propel you forward, no matter the size of your company or the stage you’re in. You’ll learn how to take your business from ideation to execution and predict your next MOVE more confidently. You have the vision, the people, and the plan. Now you have the operating manual. This book is the go-to market blueprint that provides you with the confidence and clarity to get unstuck and level up your organization for long-term success.

Review

“Go-to-market is like a product, and this book nails it with the MOVE framework.”
Brian Halligan, 
CEO
 of HubSpot (public company with over one hundred thousand customers) 

”
It hooked me immediately. The MOVE framework will make every revenue leader smarter and better.”  

Meagen Eisenberg, 
CMO
 of TripActions (advisor to twenty-five high-growth companies) 

”
Your next MOVE is in this book, and it answers the questions every high-performing revenue team must answer.”  

Kelly Ford Buckley,
 
General Partner
 at Edison Partners (200+ successful exits) 

”
MOVE is the blueprint for modern go-to-market companies, with customers at the center of it.”  

Nick Mehta, 
CEO
 of Gainsight ($100 million+ in annual recurring revenue) 

”
MOVE is the framework for turbo-scaling your business.” 

Scott Dorsey,
 
Managing Partner
 at High Alpha (and 
former CEO 
of ExactTarget, acquired by Salesforce for $2.5 billion) 

“The ultimate go-to-market bible for every stage of your business.”  

David Cummings,
 
Founder
 
of Atlanta Tech Village (fourth largest tech hub in the USA) 

“MOVE is the operating manual for all go-to-market leaders.” 

Mark Roberge, 
MD
 
at Stage 2 Capital (and senior lecturer at Harvard Business School)

About the Author

Bestselling author 
Sangram Vajre 
co-founded Terminus in 2014 and ever since has been teaching the business of marketing with his signature frameworks. He’s an international keynote speaker, was named one of the top twenty-one B2B marketing influencers in the world, and is the host of a top-fifty business podcast called 
FlipMyFunnel
. 

Bryan Brown is Chief Strategy Officer at Terminus and an SaaS visionary in the marketing and sales tech industry. From co-founder to scale with multiple exits, he has envisioned and brought to market software that has shaped the way thousands of businesses grow and communicate with their customers.