Sell You Before You Sell: Boost your brand, close more sales, and win your game.

Product Description

9 out of every 10 people hire professionals who can first demonstrate
the value they can bring
, and who they feel
they can trust deeply
.

Yet you might still wonder: How can you build real trust in the quickest, most effective manner so that you can close more sales?

The answer is simple: You need to first earn people’s attention, which will then allow them to have an expectation
about you.

In
Sell You Before You Sell,
you will discover the four essential qualities of a solid personal brand, and practical tips to elevate your profession to close more sales using your authenticity, attractiveness, alignment, and everything awesome about you.

When you sell like everyone else does, that is, when you focus on convincing others, desperately trying to make people agree to separate from their hard-earned money and hand it to you, selling does become extremely difficult… and at the end of the day, it’s simply grueling.

After all,
nobody
wants to be sold to.

But when you first sell people on why they should pay attention to you, then doing business becomes automagically easy!

From the Author

Alex Rodríguez is a Creative Digital Marketer who develops high-end digital campaigns for companies looking to transform their brand and grow their business further. He leads the team at YMMY, a Creative Digital firm in Tampa, Florida.

From the Back Cover

“Selling my services is just so hard!”

Good news: it doesn’t
have to be hard.

Sure, when we just insist on persuading, when we desperately try to convince someone to separate from their hard-earned money and hand it to us, selling is extremely difficult… and at the end of the day, it’s simply grueling for everyone.

After all,
nobody wants to be sold to.

But when we first sell people on a reason why they should pay attention to us, then doing business becomes automagically easy!

In 
Sell You Before You Sell, you’ll discover why this is the most important type of sale you need to close, before even talking about your services.

You’ll also discover:

The three gaps standing between you and your potential clients, and how to soar above them.
Nine deadly lies we tell ourselves, along with powerful tips to debunk each one.
The four main problems your personal brand might be suffering from right now.
The essential qualities of every solid personal brand.
Tactics and insights to rise above the hordes of other professionals competing against you.
The one elusive element people forget to clarify about their own business, which makes them miss out on sales every single time — without even realizing it!
…and much more.

Alex Rodriguez has worked with brands across several continents and cultures. After mentoring hundreds of business leaders and helping them improve their sales results, he’s observed four essential traits of solid personal brands, which he explains in
Sell You Before You Sell.

About the Author

Alex Rodriguez has worked with brands across several continents and cultures. After mentoring hundreds of business leaders and helping them improve their sales results, he’s observed four essential traits of solid personal brands, which he explains in this book.