The Corporate Startup: How established companies can develop successful innovation ecosystems

Product Description

A key reading for leaders that outlines how to effectively innovate for the future and boost growth, while running the core business. – Alex Osterwalder, Co-author of Business Model Generation.
Winner of the 2018 CMI Management Book of the Year Award for Innovation and Entrepeneurship
The Corporate Startup is a practical guide for established companies that aspire to develop and sustain their innovation capabilities. • The world around us is changing rapidly. There is now more pressure on established companies to innovate. • The challenge most companies face is how to develop new products for new markets, while managing their core business at the same time. • The principles and practices outlined in this book provide companies with a blueprint of how to manage innovation while they execute on their core business. • The Corporate Startup provides frameworks, visualizations, templates, tools and methods that can be easily applied to develop new products and business models.
This book helps organisations of all sizes to manage innovation. This playbook uses illustrated step-by- step guides to lead the reader through the processes to create an ecosystem that nurtures innovation at every level in a business. – Jury CMI Management Book of the Year.
Big companies need to innovate or die. The question is how. Companies need a playbook; a process by which they can start the process of transforming their organizations into innovation engines. The Corporate Startup is that playbook. It provides a proven methodology ―applying Lean Startup principles and more― for building a culture of innovation. – Ben Yoskovitz, Co-Author of Lean Analytics and Founding Partner at Highline BETA.

Review

Established companies need to innovate or risk losing market share. This book provides a great playbook that managers can use to learn about lean startup methods and apply them within their company. It is a must read for any executive thinking about creating an innovation ecosystem within their business. — Klaus Wagner, CEO at Josera Petfood GmbH & Co. KG.

The 21st century organization, we’re told, needs to be innovative, creative and customer centered. That’s all very well if you’re a disruptive startup. But what if you’re an established organization based on 20th century principles of Taylorism? How do you make your big company as innovative as a small startup? If you want practical advice from people who have been there and done that, there’s no better source than this book. Reading this book is like shadowing the authors on a consulting assignment as they coach you on what works and what doesn’t. — David Travis, User Experience Consultant and Managing Director of Userfocus.

In my experience the biggest topic that is not covered well for large corporations is the art of managing the innovation process and output. The Corporate Startup provides a concrete framework to manage innovation at the strategy, management and practice levels. It connects the topics you likely know such as business model design and lean startup to the bigger corporate picture. — Bob Jansen, Founder at Firmhouse.

I believe the next wave of entrepreneurship and innovation will belong to the established corporation. The Corporate Startup provides a structured and practical approach to help companies make their new business model building machine a reality. — Dr Marc Sniukas, Author of The Art of Opportunity.

Tendayi, Dan and Esther are some of the most knowledgeable and engaging members in the startup and corporate innovation community. Not only is their personal knowledge and experience very valuable, I’ve experienced them to generate profound impact through their engagement with several of our, and others’ grassroots initiatives. This book allows anyone in the intrapreneurship field to access that knowledge and create the same impact. — Leon Pals, Chairman at Startup Foundation.

The authors have clearly spent time in the trenches helping big and