The Loyal Customer: A Lesson From a Cab Driver

Product Description

In this short book/lesson you will learn the difference between a satisfied customer and a loyal customer. Frank is a cab driver who knew that satisfied customers might give him a nice tip, but loyal customers would call him every time they needed a cab. Read this book and learn the secrets to creating customer loyalty!

Review

”
The Loyal Customer is a fun-to-read and easy-to-understand book. It is a must read for every employee of any business that wants to have repeat business. And who doesn’t?” —
Dr. Tonly Alessandra, author of The Platinum Rule and Charisma

“A lesson in customer loyalty that you’d better take before your competition does!” —
Jeffrey Gitomer, author of The Sales Bible and Customer Satisfaction is Worthless, Customer Loyalty is Priceless

“Shep not only spins an entertaining tale of a cab driver who takes customer service to new levels, but he helps the reader develop a clear blueprint on how to improve service in their own business.” —
Rick Snyder, Senior Vice President at Enterprise Rent-A-Car

“The powerful lesson so simply taught in
The Loyal Customer is as old as business itself. Great service creates loyal customers, which in turn creates greater profits. Bravo, Shep Hyken for illustrating such an important lesson in such an entertaining way!” —
Michael LeBoeuf, Ph.D., author of How to Win Customers and Keep Them for Life

“The typical business loses half of their customers every 48 months. The companies that create the most value keep the business. Read this lesson and rediscover the word SERVICE and what it really means.” —
Tom Pall, Vice President Sales SBC Directory Operations

About the Author

Shep Hyken, CSP is a speaker and author who works with companies and organizations who want to build loyal relationships with their customers and employees. He is the author of Moments of Magic and The Loyal Customer. He is also the creator of The Customer Focus program which helps clients develop a customer service culture and loyalty mindset.
In 1983 Shep founded Shepard Presentations and since then has worked with hundreds of clients ranging from Fortune 100 size organizations to companies with less than 50 employees.
Shep Hyken’s most requested programs focus on customer service, customer loyalty, internal service, customer relations and a motivational program titled “You Are The Magic!” He is known for his high energy presentations which combine important information with entertainment (humor and magic) to create exciting programs for his audiences.
(CSP stands for Certified Speaking Professional, and is a designation awarded by the National Speakers Association to individuals for certain achievements and education in the speaking profession.)