The Process of Research and Statistical Analysis in Psychology

Product Description

The Process of Research and Statistical Analysis in Psychology presents integrated coverage of psychological research methods and statistical analysis to illustrate how these two crucial processes work together to uncover new information. Best-selling author Dawn M. McBride draws on over 20 years of experience using a practical step-by-step approach in her teaching to guide readers through the full process of designing, conducting, and presenting a research study. The text opens with introductory discussions of why psychologists conduct and analyze research before digging into the process of designing an experiment and performing statistical analyses. Each chapter concludes with exercises and activities that promote critical thinking, the smart consumption of research, and practical application. Readers will come away with a complete picture of the role that research plays in psychology as well as their everyday lives.

Review

“This text provides an introduction to the entire research process from the development of the research question to the analysis of data. There is a stepwise, methodical approach to each aspect of research design and analysis, which undergraduate students are likely to find approachable.” — Emily Coyle

About the Author

Dawn M. McBride
is a professor of psychology at Illinois State University. She earned her PhD in cognitive psychology from the University of California, Irvine, in 1999 and her BA from the University of California, Los Angeles in 1991. Her research interests include automatic forms of memory, false memory, prospective memory, and forgetting. She is the author or co-author of more than 30 peer-reviewed articles and book chapters and the author of three textbooks on cognition, research methods, and statistics. She teaches courses in introductory psychology, cognition and learning, human memory, research methods, statistics, and experimental design. She is a recipient of the Illinois State University Teaching Initiative Award and the Illinois State University SPA/Psi Chi Jim Johnson Award for commitment to undergraduate mentorship, involvement, and achievement.