Trademark Search. Now!: How to Perform Your Own Trademark Research

Eric Karich is a Registered Patent Attorney who has worked with hundreds of start-ups, and witnessed first-hand the effects of trademark protection. A powerful trademark is critical to the success of a developing business, and can eventually can grow into a famous brand, along the lines of GOOGLE®, AMAZON®, and EBAY®. This book will teach you how to perform a thorough search of trademark databases to make sure you are not infringing on the trademark rights of others. This book starts with some of the basics, then specific procedures for searching trademarks.