TURN TO TOURISM: A 456-page compendium of 327 quick-win marketing ideas for tourism departments, individual start-ups & established tourism-based businesses.

The focus of Turn to Tourism is to offer tips, tools, and techniques that could attract more domestic and international visitors to your shores. The full-colour content, rich with illustrations, is delivered in the author’s down-to-earth, no-fluff, no theory writing style, with his wit and humour weaved throughout the text and illustrations. There is something in Turn to Tourism for people who are skilled but out-of-work, local tourism-based businesses, national and regional tourism boards, associations, and organizations, plus CVBS, DMCS, DMOS, DOTS, and TICS.

Buy Turn to Tourism for yourself, your office, or gift to someone who would like to enter the tourism industry and looking for a start-up idea.