What the Font?! – A Manga Guide to Western Typeface

Product Description

A unique and engaging tool for learning about design using anthropomorphized Western fonts! When the designer in a small production company disappears, Marusu is forced to take over the job of creating logos. Unfortunately, Marusu is a sales rep who doesn’t know the first thing about fonts. Luckily, Helvetica, the personification of that font, appears to guide Marusu into the world of typeface and design. Learn about typography in this fun manga story with anthropomorphic fonts as your guide!

Review

“Ashiya delightfully anthropomorphizes typefaces in a manga that’s equal parts magical-realist narrative and desktop reference guide for typographic designers… This one’s a no-brainer for lighthearted manga fans and design and publishing professionals alike.” —
Publishers Weekly (starred review)

About the Author

Kuniichi Ashiya is a Japanese manga creator best known for
What the Font?! – A Manga Guide to Western Typeface.
Masayuki Yamamoto is a Japanese design expert best known for
What the Font?! – A Manga Guide to Western Typeface.