Winning at Persuasion for Lawyers: The Art and Science of Public Speaking at Hearings and Trials

Product Description

Award-winning and best-selling author of litigation textbooks

Foreword by Mark Lanier, recognized internationally as one of the top trial lawyers in the USA

Winning presentations at hearings and trials begin and end with persuasive oral advocacy delivered from the heart. It convinces judges and juries that you are trustworthy and knowledgeable. This book gives you everything you need. Discover valuable insights from interviews with the greatest trial and appellate lawyers in the country and tried-and-true principles to give yourself the best chance to succeed every time.

You will learn:

Lessons from history’s greatest orators, appellate and trial lawyers
How to overcome your fear of public speaking
The Seven Principles of Public Speaking
How to tell a compelling story
Insights from brain science that will help you to persuade
How to use creative and memorable visual aids, including PowerPoint slides
Effective mnemonic devices to help you speak without notes
How to use gestures and voice modulation to increase attention whenever you like
And much more
THIS IS THE ONLY BOOK THAT TEACHES ORAL ADVOCACY FOR LAWYERS BY USING VIDEOS AND TRANSCRIPTS FROM ACTUAL TRIALS AND HEARINGS—THE BEST WAY TO LEARN

Review

“Shane Read is the best legal writer for skills development alive today.”
—
Mark Lanier, recognized internationally as one of the top trial attorneys in the USA

“Shane Read got it right with this book. I love the combination of legal theory and the psychology of trial. If you follow Shane’s advice, he can turn you into a great trial lawyer. 

—Lisa Blue, Past President, The National Trial Lawyers and American Association of Justice, and National Trial Lawyer Hall of Fame Inductee (2015)

“My search for a single book that distills and synthesizes the very best wisdom on persuasion is finally over. Here in one volume is a clear, concise set of principles and examples that will enable and empower any lawyer to become a master at persuasion.”

—Quentin Brogdon, President, Texas Trial Lawyers Association
 
“Shane Read focuses not only the external, physical mechanics of persuasion but also on the psychological, inner game of persuasion—reminding us to take the time to be creative and yet focus on the end game as we capture the audience through compelling stories.”

—Jennifer H. Doan, President, The Texas Chapters of the American Board of Trial Advocates (2022)
 
“Shane Read’s masterful art and science of public speaking, whatever your age and experience, will change your practice and your life. We can all be excellent trial lawyers if we follow his wonderful scholarship, discipline, and insights.” 

—Edward J. Nevin, Past President, American Board of Trial Advocates
 
“What a great compilation of the research, distilled to a concise step-by-step guide. In addition, Shane Read interviews the best trial and appellate lawyers to get their insights and share with you analyses of their greatest wins.”

—Tracy Walters McCormack, Director of Advocacy at The University of Texas School of Law

From the Author

Shane Read has tried over 100 trials to verdict. His textbooks have been adopted for use in law schools throughout the country. Two of his textbooks won the Association of Continuing Legal Education’s top honor for Professional Excellence. He is the only author to win this prestigious award twice. He is a graduate of Yale University and the University of Texas School of Law. In 1989, he began his career at Akin Gump, and since 1992 he has worked on civil and criminal cases as an Assistant United States Attorney in Washington, D.C. and Dallas, Texas. He is an adjunct professor in Trial Advocacy at S.M.U. School of Law and trains lawyers throughout the USA.