Samsung right this moment introduced that it’s making greater than two dozen well-known items of artwork from the Museum of Trendy Artwork out there within the Samsung Art Store, and by extension to its Frame televisions.
The works at present collected by MoMA in NY city complete 27 in all, together with pairings by Frida Kahlo, Henri Matisse, Georgia O’Keefe, Vincent Van Gogh, Piet Mondrian, Claude Monet, and extra. Considerably paradoxically — although maybe much less so for those who’ve seen the work in particular person — is that by placing them on a large-screen tv, the artwork will find yourself actually being bigger than life. And also you gained’t must battle the crowds for a more in-depth look.
The artwork included within the Samsung/MoMA collab consists of the likes of Van Gogh’s The Starry Evening, Mondrian’s Trafalgar Sq., and Monet’s Water Lilies.
“MoMA is a spot that fuels creativity, ignites minds and supplies inspiration. By means of our relationship with Samsung, we’re broadening entry to MoMA’s assortment in a very revolutionary option to hundreds of thousands of individuals,” Robin Sayetta, head of enterprise improvement at The Museum of Trendy Artwork, mentioned in a press release. “We had been purposeful in constructing this new digital assortment and hope to counterpoint the lives of artwork lovers with tradition and historical past at a unprecedented scale.”
This isn’t Samsung’s first collaboration with the artwork world. It’s additionally labored with the Metropolitan Museum of Artwork and Musée d’Orsay, and it labored on collections this yr that includes René Magritte, Jean-Michel Basquiat and greater than 40 Marimekko items.
“At Samsung, we try to redefine the house leisure expertise by way of continuous innovation. Our collaboration with MoMA permits us to convey culturally important works into hundreds of thousands of properties, permitting folks to have interaction with famend artwork in a very outstanding manner,” Sang Yoon Kim, EVP and basic supervisor of the North America Service Enterprise at Samsung Electronics, mentioned within the press launch. “This endeavor exemplifies Samsung’s mission to make use of expertise to ship distinctive experiences into the on a regular basis lives of customers.”
Samsung’s (considerably awkwardly named) The Body tv is a component TV and half digital artwork body, with artwork from the Samsung Artwork Retailer out there individually, or through subscription. The Body mounts flush to a wall and will be outfitted with a number of customizable bezels, with a matte show that rejects reflections to raised mimmic an precise artwork piece. The televisions themselves begin at $600 for a 32-inch mannequin and vary as much as 85 inches at $4,300.
