Snapchat’s AI selfie feature puts your face in personalized ads — here’s how to turn it off
In the event you’ve tried out Snapchat’s AI-generated selfies, you may need to double-check a setting that lets Snap use your face in “customized sponsored content material and advertisements,” as spotted by 404 Media.
The characteristic, called My Selfie, permits you to and your pals create AI-generated pictures of your self based mostly on pictures you share with Snapchat. When utilizing the characteristic for the primary time, Snapchat prompts you to agree to terms that include utilizing “you (or your likeness)” in advertisements:
You additionally acknowledge and agree that through the use of My Selfie, you (or your likeness) might also seem in customized sponsored content material and advertisements that will probably be seen solely to you and that features branding or different promoting content material of Snap or its enterprise companions with out compensation to you.
When you can toggle the “See My Selfie in Advertisements” setting to off, 404 Media studies that it’s enabled by default when you comply with Snap’s phrases (The Verge was additionally in a position to verify this).
To see when you’ve got the setting enabled, choose your profile photograph within the top-left nook of Snapchat, faucet the settings cog within the top-right nook, after which select My Selfie. From right here, toggle off the See My Selfie in Advertisements setting.
Despite the fact that Snap could use your face in customized advertisements solely proven to you, the corporate says it doesn’t share your knowledge with third-party advertisers.
“Advertisers don’t have entry to Snapchatters’ Gen AI knowledge in any capability, together with My Selfies nor have they got entry to Snapchatters’ non-public knowledge, together with Recollections, that may allow them to create an AI generated picture of a person Snapchatter,” Snapchat spokesperson Maggie Cherneff instructed The Verge. Snap additionally presently doesn’t use My Selfies in promoting, Cherneff added.
Replace, September seventeenth: Added an announcement from Snapchat.
