Spotify announced Thursday the launch of its new “Associate Program” that lets well-liked podcast hosts monetize their video content material.
Spotify’s new program provides qualifying creators on its platform alternatives for further earnings past simply promoting income, similar to video payouts. This system was initially announced again in November and is formally out there within the U.S., the U.Ok., Canada, and Australia beginning Thursday.
This system is anticipated to boost Spotify’s video podcast library, doubtless geared toward competing with YouTube, which presently dominates the general video house. In response to Spotify, over 65% of eligible podcast exhibits have already enrolled within the Associate Program because the firm revealed it at its Now Taking part in occasion. This contains Good Cash Pleased Hour, The Paranormal Podcast, The Makeshift Podcast, Ladies Rewatch Podcast, and extra.
Spotify has additionally begun permitting Premium customers to observe video podcasts with out advertisements. It additionally launched a brand new software referred to as Podcast Clips, that are short-form movies uploaded by creators to advertise their exhibits and assist customers uncover them extra simply. For the reason that function’s launch in choose markets in November, the corporate claims that clips are “33% more practical than previews at changing browsers into engaged listeners.”
