Hurley, the renowned lifestyle brand known for its association with the beach and surfing culture, has recently partnered with SKALE Network, the world’s fastest blockchain, to launch a new digital collection and game called Super Surfer™. This collaboration aims to provide immersive and fun experiences for Hurley’s athletes and consumers, allowing them to engage across both the physical and digital worlds.
The Hurley Super Loot Box Packs, which are already sold out, come with exclusive surfing characters named ‘Reef’ and ‘Sandy’ in the game. These characters have unique performance advantages and rare styling accessories that make them highly coveted among players.
Hurley chose SKALE Network as its blockchain partner due to its high performance, zero-cost gas fees, and advanced security features. The brand recognizes the potential of blockchain technology in enhancing gaming experiences, and SKALE’s capabilities align perfectly with this vision.
The minting of the Hurley collection will be hosted by Jump.trade, a major player in the NFT and gaming ecosystem. The mint is scheduled for Saturday, September 23, 2023. In addition, the Super Surfer™ game can already be downloaded from Google Play and the App Store, with an NFT-integrated version set to launch by the end of September.
Hurley’s partnership with SKALE Network reflects the brand’s commitment to embracing new technologies and providing innovative products for its fans and enthusiasts. The collaboration allows Hurley to leverage the benefits of blockchain technology to create an enhanced gaming experience for its customers.
Hurley, with its roots in Costa Mesa, California, has evolved from manufacturing surfboards to becoming a leading lifestyle brand. The company not only sponsors surfing events but also engages in water conservation efforts and fosters a community that is passionate about sports and the environment.
SKALE, on the other hand, is a cutting-edge blockchain platform designed for fast, secure, and user-centric Ethereum scaling. It offers zero gas fees to end-users and features advanced functionalities such as ML/AI smart contracts, on-chain file storage, and interchain messaging. SKALE-G, its flagship product, is the world’s first fully decentralized Layer 1 permissionless blockchain that rolls into Ethereum and utilizes Layer 2 operatorless ZK rollups.
Developers can easily deploy their own EVM blockchain on the SKALE network without compromising on speed, security, or decentralization. SKALE opens up a world of possibilities for developers and users alike, making it an ideal partner for Hurley in creating the Super Surfer™ game.
This collaboration between Hurley and SKALE Network marks an important milestone in the gaming and blockchain industries. It demonstrates the growing interest in utilizing blockchain technology to enhance gaming experiences and create new opportunities for brands and consumers. As blockchain continues to evolve, we can expect more exciting partnerships and innovations in the gaming space.
