Digital goods retailer Synnex Thailand is set to launch the first Nintendo-authorised store in Southeast Asia.
Located in Siam Paragon, Bangkok, the store will feature a range of Nintendo devices, including the Nintendo Switch and various video games.
The store’s interior, made by design studio Copperwired, divides the space into two distinct zones.
In the Experience Zone, customers can immerse themselves in gaming experiences, while the Merchandise Zone showcases popular Nintendo characters.
Sutida Mongkolsuthree, CEO of Synnex, expressed confidence in the potential of Nintendo’s portfolio.
“Today, there are over 32 million gamers in Thailand,” said Mongkolsuthree.
“We believe our plan to launch the Nintendo-authorised store by Synnex will meet the needs of consumers in Thailand and provide them with an excellent experience.”
