What is the deal?
The Sony Bravia X90L is on sale at each Amazon and Best Buy with the 55-inch mannequin beginning at $998, or 17% off. The steepest low cost is on the 98-inch mannequin, which has had its price ticket slashed by 25%, going from $7,999 to $5,998. For most individuals, I would suggest the 65-inch Sony X90L — on sale for $1,098.
Why this deal is ZDNET really helpful
- What the Sony Bravia X90L lacks in eye-popping specs, it greater than makes up for in real-world image efficiency and Sony upscaling expertise, which delivers nice video for motion pictures, sports activities, cable, and streaming.
- Concerning the options you may love for every day use, the X90L has a superb distant that feels premium, is simply the fitting measurement, contains backlighting, and has a very good stability of simply the fitting variety of buttons. The X90L additionally has Google TV built-in.
- The closest rivals to the Bravia X90L are the TCL QM8 and the Hisense U8 Collection, each of which price rather less than the Sony and have spectacular specs.
The Sony Bravia X90L is certainly one of our picks for the best Sony TVs you can buy, and for good motive. Its colour accuracy, precision brightness, 120Hz clean movement, and 4K picture processing make it certainly one of our most really helpful TVs you should purchase. I additionally contemplate it probably the most underrated TVs out there. And with the 2025 TVs quickly hitting the market, it can save you on nearly each measurement of this glorious 2023 mannequin, from $100 off the 65-inch to $2,000 off the 98-inch.
I’ve seen all the greatest 2024 TVs from Sony, Samsung LG, TCL, and Hisense, each at CES 2024 and at a number of occasions since then. After I not too long ago needed to substitute a 7-year-old 55-inch TCL TV that died, I selected a 65-inch Sony X90L as a result of I believe it has the very best image for the cash proper now, and it comes with a few further benefits as nicely.
Additionally: LG G3 vs. Samsung S95C: Which flagship OLED TV should you buy?
Whereas the Sony Bravia XR X90L does not blow you away on the spec sheet — it is an LED TV with a full-array backlight — the real-world efficiency and value make it top-of-the-line buys in the marketplace, primarily based on ZDNET’s testing. This Sony TV is technically in the identical class as its very talked-about 2023 rivals, the TCL QM8 and Hisense U8K.
Nonetheless, whereas these are Mini LED TVs and seem like they need to be higher TVs on paper, the Sony X90L has higher colour accuracy, loads of brightness, and a nicer distant than both the TCL or Hisense TVs (though the 2024 fashions are beginning to emulate the Sony distant). All three TVs are round $1,000 — $900 to $1,300 road worth — for a 65-inch, and the Sony is the very best among the many three.
Since Sony has had a protracted partnership with Google, the X90L additionally has a superb implementation of Google TV. This makes the X90L’s software program interface a lot friendlier to make use of than Samsung’s Tizen and LG’s webOS, which might be overly sophisticated and irritating to navigate.
With the X90L, you additionally get Sony’s glorious image processing to upscale content material to 4K, which is particularly useful if you happen to’re watching older content material or YouTube movies, and it is stronger than something supplied by Hisense and TCL. And if you happen to’re searching for a TV to observe motion pictures, the X90L practically rivals costly OLED and high-end QLED TVs that price virtually twice as a lot. In the event you’re upgrading from a TV that’s a minimum of 4-5 years outdated, you may be blown away by the image high quality of X90L — and it’ll require quite a bit much less tuning out-of-the-box than different TVs.
Additionally: I tested Amazon’s Mini LED Fire TV, and it competes with more expensive Samsung and LG models
Sony has probably the most superior image processing of all 5 main TV manufacturers. That implies that it does not over-saturate and over-brighten the picture the best way Samsung, LG, TCL, and Hisense fashions generally do. Once more, meaning Sony TVs usually have a greater image than higher-spec’d rivals from price range TV makers (Hisense and TCL) and might usually compete with dearer fashions from premium distributors (Samsung and LG).
For avid gamers, this TV has a devoted sport mode, HDMI 2.1, VRR, and Auto HDR Tone Mapping when linked to the Sony PS5. It additionally has a sport menu to be able to fine-tune the settings to your preferences.
The Sony X90L is not as shiny as its Mini LED rivals from TCL and Hisense — and even its 2024 successor, the Sony Bravia 7 — nevertheless it nonetheless takes benefit of Sony’s superior backlight system to brighten particular components of the picture. It additionally does a superb job of showing the small print within the shadows of darkish motion pictures and exhibits. I am utilizing the X90L in a shiny room and have by no means had an occasion the place I wanted the image was brighter.
After all, Sony’s merchandise usually carry a ten% to twenty% worth premium due to the Sony model title, so it is necessary to search for gross sales and offers like those we have highlighted from Greatest Purchase, Amazon, and others.
When you have slightly extra to spend, I would suggest upgrading to an OLED as a result of the Sony A80L, the Samsung S90C and the LG C3 are all 2023 OLEDs you may decide up on sale. The most affordable amongst these is the C3 TV, which prices about $1,396.
Offers are topic to promote out or expire at any time, although ZDNET stays dedicated to discovering, sharing, and updating the very best product offers so that you can rating the very best financial savings. Our staff of consultants repeatedly checks in on the offers we share to make sure they’re nonetheless reside and obtainable. We’re sorry if you happen to’ve missed out on this deal, however do not fret — we’re continually discovering new probabilities to attain financial savings and sharing them with you at ZDNET.com.
