Uber is building a fleet of gig workers to label data for AI models

Uber is increasing its fleet of gig employees and creating a brand new class: AI annotation and knowledge labeling.

The ride-hailing firm has began hiring contractors for a brand new AI and knowledge labeling division referred to as Scaled Options. These employees full initiatives for Uber’s internal business units however are additionally serving outdoors clients together with self-driving automobile firm Aurora Innovation and online game developer Niantic, in keeping with reporting from Bloomberg.

Uber has began recruiting contractors in international locations together with the U.S., Canada, and India, amongst others, Bloomberg reported.

Uber’s transfer into knowledge labeling comes as that market has change into more and more sizzling, because of the rise of AI. For instance, Scale AI is one firm within the sector seeing increased demand. The corporate raised a $1 billion spherical at a $13.8 billion valuation earlier this yr after solely elevating $600 million prior in its eight-year historical past.

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