Fanta Conteh is one of our Firestarter project’s biggest success stories. Fanta had started her business Welbodi Gari with an NGO known as Planting Promise before joining Firestarter and it was gaining some traction but she had some marketing issues. The training that Fanta received through the 12 weeks programme, she took her food brand from a little known local product that was often mistaken for rat poisoning to a national favorite that’s stocked in supermarkets across the capital and can sell thousands of packets a month. In her own words Fanta told us her entrepreneurial story.

“Welbodi Gari is a local processed cassava product. We fortify the ground cassava with milk, sugar and different fruit flavours. We have five flavours and one that contains roasted groundnuts (peanuts). To eat regular gari (processed cassava) on it’s own. It is only carbohydrate you can get from it. So the attraction of Welbodi Gari is nutrition as the milk is a protein. In Sierra Leone it is our second staple food. If you don’t have rice you can choose cassava instead, it’s cheaper too. You can eat it with cassava leaf, potato leaf or even stew.

The idea to start the business came from a British man in 2008 when he was handing over his NGO. At the time we were working for community based organisation. We found the market through children because children often like to mix gari with milk and sugar for the taste. To sell it we started with local plastic packaging but sometimes it will get spoiled because it wasn’t sealed properly and the presentation wasn’t good so we updated our packaging. We also had to think of a fixed price because the price of gari tends to fluctuate here.

There are so many people around who don’t have anything to do and some young people have dropped out of school because they don’t have any money. so I try to create something beneficiary for them too. I do connection and recruitment around the slum areas with people who are out selling things but they are not making much profit. You can imagine that sometimes they have to pay for their transport and they have to eat on that money, but if they are selling Welbodi Gari for the day they can make a profit which will cover all that comfortably plus more, which will even help them to pay their rent or for school fees. I train sales agents who deal with contracts and agreements for the sellers and restock them weekly. They get paid at the end of the month and if they reach their target they will get commission. Everyday when they sell about 50 packets they will also get a small transport allowance.

Before Firestarter, I had been struggling to market Welbodi Gari when I was working with Planting Promise. I met a woman called Mimi by networking through Sensi Tech Hub and i told her that people had been mistaking the product for rat poisoning because of the basic packaging, and she helped me think of some marketing strategies to create brand awareness. I ended up doing a radio jingle that went ‘Welbodi Gari na gari fo Gari pas gari. Weh yu see em yu de lik em, weh yu taste em yu no go lef em.’ which means this gari is not just an ordinary cassava product, it has more nutritional value and flavour. And when you taste it you’re not going to leave it. Because of the new packaging I had that was the new message I was sending out. I tried to do research to see which flavours were selling best, we had coconut , vanilla, pineapple, strawberry, chocolate and banana. Chocolate and banana were not selling so we decided to drop those ones.

I then met Morris and decided to start the Firestarter course. During the training they taught us about product diversification so I decided to do more research and I then thought of selling Welbodi with groundnuts (peanuts) after seeing a man who mixed peanut powder with the gari mix. We started off with a trial period and market research, we targeted 40 people who completed questionnaires about the product. I also learned marketing skills, previously I was marketing to lots of supermarkets and hardly any even responded to me let alone take my product to them. A few said ‘ah, this is just gari, we don’t want this.’ so Firestarter recommended that I did face-to-face communication to give the supermarket managers a sales pitch. After that eight supermarkets took on my product, Adnan’s, Freetown Supermarket, Monoprix and others. I was happy, it was a very proud time when I got the news. The Firestarter course helped me a lot and they pushed me to reach my potential. All the ideas I got is from the training i tried to do it as soon as possible — sale agents, sales points, I even created tables on the streets to sell and also carrying around packets myself every day. And I did it all when I was pregnant!

In the three months during the course I ended up selling over 12,000 packets of Welbodi Gari. I was really excited and when the day for the Firestarter grant decision came I found out that I was to be awarded a $1000 grant to boost up my business. A female Nigerian investor was present during the ceremony and she was so impressed with my business plan that she decided to award me another $1000 dollars.

The usual protocol for the Firestarter grant is that businesses will give Sensi Hub 5% of future profits but I negotiated with them because Welbodi Gari is a social enterprise as our profits goes to a school. In the end we decided that the full amount would go to the school.

My advice to budding entrepreneurs is that not just go ahead and do it, make sure that other people benefit from your idea.

168 Comments
  1. iterninue 4 months ago

    Google. Viagra India Cibbonge cialis price nagLooth acheter du cialis en suisse

  2. turkce 4 months ago

    I believe this is among the such a lot vital info for me. Nyssa Gradey Rodenhouse

  3. altyazili 4 months ago

    Hi, this weekend is good in favor of me, because this occasion i am reading this enormous educational article here at my home. Rosie Nikolaos Kermie

  4. altyazili 4 months ago

    I pay a visit day-to-day a few web pages and information sites to read articles or reviews, except this website provides feature based writing. Adriena Donovan Ralina

  5. turkce 4 months ago

    Pretty! This has been an extremely wonderful post. Thank you for supplying this info. Joline Boothe Ozkum

  6. yabanci 4 months ago

    Mondariz, tesoro inconmensurable de nuestro mar maravilloso. Tabbie Piotr Farand

  7. yetiskin 4 months ago

    So when you join such an organization be sure you understand the consequences. Zitella Emile Joya

  8. bedava 4 months ago

    Hi there! I simply wish to give you a big thumbs up for the great info you have here on this post. I will be returning to your site for more soon. Elva Vito Remmer

  9. indir 4 months ago

    Very informative post. Much thanks again. Really Great. Cairistiona Simone Mahau

  10. ucretsiz 4 months ago

    Some genuinely fantastic blog posts on this internet site , appreciate it for contribution. Roda Clyve Disario

  11. bluray 4 months ago

    Admiring the persistence you put into your blog and in depth information you present. Elayne Ryon Buchheim

  12. indir 4 months ago

    That was so informative. Hope more creeps are caught out and sentenced for there crimes against children. Cara Rey Susan

  13. yify 4 months ago

    I love it when folks get together and share opinions. Elysha Addison Mazman

  14. indir 3 months ago

    Sweet website , super design and style, real clean and use friendly. Josy Merrick Jameson

  15. torrent 3 months ago

    We are will rapidly and effectively produce a service warranty Premium renovation manhattan. Yovonnda Ernie Leler

  16. cheap flights 3 months ago

    I was able to find good information from your content.

  17. 2020 filmleri 3 months ago

    This piece of writing will assist the internet viewers for building up new webpage or even a blog from start to end. Kiah Skell Ashbey

  18. cheap flights 3 months ago

    I absolutely love your site.. Pleasant colors
    & theme. Did you make this amazing site yourself? Please
    reply back as I’m attempting to create my own blog and would love to know where you got this from or just what the theme is called.
    Kudos!

  19. filmkovasi 3 months ago

    You completed certain nice points there. I did a search on the matter and found mainly people will agree with your blog. Luise Hunter Golden

  20. cheap flights 3 months ago

    It’s very effortless to find out any topic on net as compared to textbooks, as I found this article at this web page.

  21. cheap flights 3 months ago

    Good site you have got here.. It’s difficult to find quality writing like yours these days.
    I truly appreciate people like you! Take care!!

  22. cheap flights 3 months ago

    I am not sure where you’re getting your information, but good
    topic. I needs to spend some time learning much more or understanding more.
    Thanks for fantastic info I was looking for this information for my
    mission.

  23. donmadan 2 months ago

    This design is incredible! You obviously know how to keep a reader entertained. Agatha Guy Annamarie

  24. cheap flights 2 months ago

    Very nice post. I just stumbled upon your blog and wanted to say that I’ve really enjoyed browsing
    your blog posts. In any case I will be subscribing
    to your rss feed and I hope you write again very soon!

  25. tinyurl.com 2 months ago

    After looking into a number of the articles on your website, I seriously like your technique of writing a blog.
    I added it to my bookmark webpage list and will be checking back soon. Please visit my
    web site too and tell me how you feel.

  26. cheap flights 2 months ago

    My relatives always say that I am killing my
    time here at web, but I know I am getting experience every day by reading thes
    good articles or reviews.

  27. tinyurl.com 2 months ago

    These are actually impressive ideas in regarding blogging.
    You have touched some nice things here. Any way keep up wrinting.

  28. movie download 2 months ago

    Magnificent website. A lot of useful information here. I am sending it to a few friends ans also sharing in delicious. And certainly, thanks for your effort! Ivette Hillier Intosh

  29. turkce 2 months ago

    Thanks for sharing, this is a fantastic post. Really thank you! Awesome. Jasmine Gearalt Amabel

  30. 720p 2 months ago

    Wow! Thank you! I continuously needed to write on my site something like that. Can I include a part of your post to my website? Peri Leif Delamare

  31. anime 2 months ago

    Great blog here! Also your website loads up fast! What web host are you using? Can I get your affiliate link to your host? I wish my website loaded up as quickly as yours lol Nora Redd Phipps

  32. online 2 months ago

    Thanks for the sensible critique. Me and my neighbor were just preparing to do some research about this. We got a grab a book from our local library but I think I learned more from this post. I am very glad to see such fantastic information being shared freely out there. Winni Wain Yaker

  33. anime 2 months ago

    Some genuinely good blog posts on this web site , appreciate it for contribution. Lolly Jock Saffren

  34. bedava 2 months ago

    Hello there! This post could not be written much better! Looking through this post reminds me of my previous roommate! He constantly kept preaching about this. I most certainly will send this post to him. Fairly certain he will have a good read. Thanks for sharing! Jillie Alisander Bowie

  35. altyazili 2 months ago

    Amazing blog layout here. Was it hard creating a nice looking website like this? Doti Eberhard Laurentia

  36. hindi movie 2 months ago

    Your writing taste has been surprised me. Thank you, quite nice post. Tessa Mason Fasto

  37. yabanci 2 months ago

    I think this is among the most important information for me. And i am glad reading your article. But should remark on few general things, The site style is great, the articles is really great : D. Good job, cheers Gerty Everett Noleta

  38. aksiyon 2 months ago

    Ayla, I applaud you for sharing this story as I am sure that it will help many others. I hold you in high regard and respect your opinion so that makes this article all the more impressive. Sending my favorite answer for anxiety to you and that is Reiki Healing Energy, my friend. So proud to know you ! Heidie Fabian Schenck

  39. online 2 months ago

    You have brought up a very fantastic details , thanks for the post. Fifine Terry Pinette

  40. turkce 2 months ago

    Hi there. I found your website via Google while searching for a related matter, your site came up. It appears to be good. I have bookmarked it in my google bookmarks to come back then. Rosamond Davin Cerveny

  41. bedava 2 months ago

    Hotels, more conscious than ever of potential illicit activity on their grounds, have grown increasingly suspicious of how, when, and why those doorhangers are used; the incident in Las Vegas likely expedited a planned change. Fredrika Foster Eade

  42. tinyurl.com 2 months ago

    We are a group of volunteers and starting a new scheme in our community.
    Your web site provided us with valuable information to work on. You’ve done an impressive job and our whole community
    will be grateful to you.

  43. pdf base 2 months ago

    Peepo Heart James Clavell Pdf Download

    Feel free to visit my site: pdf base

  44. web hosting 1 month ago

    This article will assist the internet people for creating new weblog or even a
    blog from start to end.

  45. Quality content is the important to attract the users to
    visit the web page, that’s what this site
    is providing.

  46. coconut oil 1 month ago

    What a material of un-ambiguity and preserveness of valuable familiarity regarding unexpected feelings.
    games ps4 185413490784 games ps4

  47. DustinZKreft 1 month ago

    Hmm is anyone else encountering problems with the images on this
    blog loading? I’m trying to find out if its a problem on my end or
    if it’s the blog. Any feedback would be greatly appreciated.

    Here is my web blog DustinZKreft

  48. bit.ly 4 weeks ago

    Hi there, i read your blog from time to time and i own a similar one and i was just wondering if you get a lot of spam feedback?

    If so how do you protect against it, any plugin or anything you can advise?
    I get so much lately it’s driving me crazy so any assistance is very much appreciated.

  49. ps4 games 4 weeks ago

    Attractive component to content. I just stumbled upon your website and in accession capital to claim that I acquire actually enjoyed account
    your blog posts. Anyway I’ll be subscribing on your
    feeds or even I achievement you access constantly rapidly.

  50. web hosting 4 weeks ago

    No matter if some one searches for his necessary thing, so he/she wants to be available that in detail, therefore that
    thing is maintained over here.

  51. Doffabnon 4 weeks ago

    https://vslevitrav.com/ – canadian healthcare mall levitra

  52. web hosting 4 weeks ago

    It’s the best time to make a few plans for the long run and it is
    time to be happy. I have learn this publish and if I may just I desire to counsel you few fascinating issues or suggestions.
    Maybe you could write subsequent articles relating to this article.
    I want to read more things about it!

  53. tinyurl.com 4 weeks ago

    I read this article completely on the topic of the difference
    of most up-to-date and earlier technologies, it’s awesome article.

  54. sanayi blogu 4 weeks ago

    Thanks a lot for sharing this with all people you really realize what you are speaking about!
    Bookmarked. Please additionally talk over with my website =).

    We could have a hyperlink exchange arrangement between us

  55. minecraft games 4 weeks ago

    This is my first time visit at here and i am really happy to read all at alone place.

  56. en yakın hurdacı 4 weeks ago

    Hi there would you mind stating which blog platform you’re using?
    I’m planning to start my own blog soon but I’m having a hard time selecting
    between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your design seems different then most blogs and I’m looking for something unique.
    P.S Sorry for being off-topic but I had to ask!

  57. DouglasBex 3 weeks ago

    “Everything is very open with a very clear clarification of the challenges. It was definitely informative. Your site is very useful. Thank you for sharing!”
    נערות ליווי בחיפה
    23454

  58. RaymondAllof 3 weeks ago

    Learn several foreign languages

    It’s nice to come to Italy and say “Buongiorno!” passing waiter. And then catch the admiring glances of those with whom you came. Is not it? But it has long been known that learning foreign languages contributes to the development of a good memory. It’s also very interesting! So why not take advantage of this?

    These are effective methods for training memory. But there is also something interesting. Memory is inextricably linked to proper and good brain function. This means that stimulating its work allows you to improve memory:

    It has been proven that regular sports activities increase brain activity and improve memory;
    No to gray days! It is well remembered that that does not fit into the framework of everyday life. Try to change the environment, add bright colors, go to the store on a new path … It is not necessary to radically change your life. Just add something new to your daily routine, and your brain will work with renewed vigor;
    Add new habits. For example, tidying up your desk in the morning is a great start to a productive day!
    Meditation, relaxation make the brain switch, relax. This means that he will perform new tasks with renewed vigor;
    Music has a magical effect on our brain. It has been proven that people who practice music have better memory and analytical skills;
    Teamwork. Brainstorms have proven their effectiveness more than once. And now scientists have proven that the decisions made in the team were more accurate and faster. They attribute this to the fact that information is easier to perceive and assimilate during communication. Therefore, solve problems together!
    The brain assimilates and sorts information while we sleep. So don’t ignore this process.
    Conclusion

    This is just a small part of the effective techniques for developing memory. But simple reading will not work. Apply these techniques. Remember, only 50% of the result depends on the doctor, and the remaining 50% on the patient. Without working on yourself, you will never reach the top.
    Figure 1. Sample structure of coursework
    The above structure can only serve as a guide. When giving the assignment to write a term paper, the teacher usually shows a sample of drawing up a plan, explains which sections should be contained in it.
    How to write the introduction of a term paper correctly

    The introduction is what is always read. If the main part of the commission (and even the leader, if he is not very conscientious) can skim through, then the first pages of the text will certainly receive close attention. As the title implies, this section serves to introduce readers to the course of the matter, to briefly describe the research. The introduction consists of typical parts:
    Relevance of the topic. You need to explain why you chose this particular topic, why it should be considered. The arguments presented depend significantly on the direction of the research – it can be either the novelty of the topic (“in connection with active changes in this area”), or its controversial nature (when one large scientific school expresses one opinion, and another – another), or practical significance. For historical topics, it is necessary to establish a connection with the present, to trace what the events of the past are affecting now, to draw parallels.
    Objective. A goal is what you want to achieve as a result of your research. For undergraduate coursework, the goal may be to “learn” something, or “systematize knowledge” about something. In senior years, the work is more practical in nature, and the goals change – “to formulate recommendations for improvement”, “to develop a project”, “to identify ways to improve efficiency.”
    Work tasks are a kind of “steps” to achieve the goal. If the goal of the work is one, then there are several tasks. Their number should correspond to the number of paragraphs in the work plan. Each item in the table of contents is a separate task.
    Dated using verbs – “analyze”, “consider”, “characterize”, “describe”, “classify”, “reveal” and others.

    essay writing service ottawa write in the rain paper example tulane community service fellowship essay

  59. Brandonbal 3 weeks ago
  60. Brandonbal 3 weeks ago
  61. bog 3 weeks ago

    Scythe Book Synopsis Super Teacher Inferences

    my homepage; bog

  62. Brandonbal 2 weeks ago
  63. Brandonbal 2 weeks ago
  64. Pseb Ac In 2019 Merit List Audible Books Logo

    Here is my homepage library (http://inbooks.atthost24.pl/yfqcizmjm)

  65. pdf 2 weeks ago

    Ncert Book And Solution Apk Norton Melissa Science Translational Medicine

    Also visit my site :: pdf

  66. Hi, after reading this amazing post i am too cheerful to share my experience here with friends.

  67. antalya izolasyon 2 weeks ago

    First off I want to say superb blog! I had a quick question which I’d
    like to ask if you don’t mind. I was interested to find out how you center yourself and clear your head prior to
    writing. I’ve had a hard time clearing my thoughts in getting
    my thoughts out. I do take pleasure in writing however
    it just seems like the first 10 to 15 minutes are generally
    lost just trying to figure out how to begin. Any suggestions or tips?
    Thanks!

  68. I was wondering if you ever thought of changing the structure of your blog?
    Its very well written; I love what youve got to say.
    But maybe you could a little more in the way of content so people could connect with
    it better. Youve got an awful lot of text for only having one or two images.
    Maybe you could space it out better?

  69. JacobcyclE 2 weeks ago

    Students commend us for our Akhanda YTT manual – an incredible resources on all aspects of holistic yoga including techniques, yoga philosophy, chakras, yogic lifestyle, Ayurveda and more. In addition to professional photos of each asana, our manual includes the benefits and precautions of each pose and indications on the associated chakra. The philosophy section has reflection questions helping you bring ancient wisdom to modern life. The Ashram offers food, medicine and scholarships to those in need. It also founded a rural school that offers free education to more than 250 under-served children. A percentage of your tuition goes to the Canadian charitable organization Helping Hands for India that raises funds to support the school. Yoga gives us so much – why not give back! https://akhandayoga.com/ Explore your solar and lunar sides, dive deep into the energy body and the tools that expand and guide it to break through barriers and feel your most radiant self. This 12-day intensive training course, live on Zoom, offers a profound personal and professional development opportunity. Join Yogrishi (Vishva-ji) and Yog Sundari (Julia Anastasiou) to explore the chakras and the nadis of the energy body, learn dynamic asana, pranayama, mantra, mudra and meditation to purify and expand the pranic field, as well as tools to support advanced yoga practices. You will also learn Classical Kundalini sequencing and do a teaching practicum so that upon graduation, you will be certified to teach Akhanda’s Classical Kundalini classes.

  70. get pdf 2 weeks ago

    Novel Writing Course Teaching Of Literature

    Feel free to visit my site … get pdf

  71. DouglasBex 2 weeks ago

    “Right here is the perfect website for everyone who hopes to find out about this topic. You know so much its almost hard to argue with you (not that I really would want toÖHaHa). You certainly put a new spin on a topic that’s been discussed for decades. Great stuff, just great!”
    דירות דיסקרטיות בחיפה

  72. A Long Way Gone Novel Hitchhiker’S Guide To The Galaxy Keep
    Calm

    Feel free to surf to my site; read online (http://baringbooker.nstrefa.pl/xjlqhizrl)

  73. 0mniartist 1 week ago

    Thanks very nice blog! 0mniartist asmr

  74. That is a great tip particularly to those fresh to the blogosphere. Simple but very accurate info… Thank you for sharing this one. A must read post!
    https://liveone9.com/totosite/

  75. 우리카지노 1 week ago

    This excellent website really has all of the information I needed about this subject and didn’t know who to ask.
    https://main7.net/woori/

  76. 바카라사이트 1 week ago

    I wanted to thank you for this good read!! I certainly enjoyed every little bit of it. I have got you book marked to check out new stuff you post…
    https://txt2080.com/

  77. Today, I went to the beachfront with my kids. I found a sea shell
    and gave it to my 4 year old daughter and
    said “You can hear the ocean if you put this to your ear.” She placed the shell to her ear and screamed.

    There was a hermit crab inside and it pinched her ear.
    She never wants to go back! LoL I know this is completely off
    topic but I had to tell someone! asmr 0mniartist

  78. It’s truly very complex in this busy life to listen news on TV,
    so I only use world wide web for that purpose, and get the hottest
    news. asmr 0mniartist

  79. I quite like reading a post that can make men and women think.
    Also, many thanks for allowing for me to comment! asmr 0mniartist

  80. JamesHig 2 days ago
  81. JamesHig 2 days ago
  82. JamesHig 2 days ago
  83. Berryentiz 2 days ago
  84. ChrisPlura 1 day ago

    Алексей, 4.04.21 09:37]

    Поднять дом Красноярск

  85. I loved as much as you’ll receive carried out right here.
    The sketch is tasteful, your authored subject matter
    stylish. nonetheless, you command get got an nervousness over that you wish be delivering the following.
    unwell unquestionably come further formerly again as exactly the same nearly a lot often inside case you shield this hike.
    asmr 0mniartist

  86. Apptelvut 21 hours ago

    Одновременно с этим существует и другая сторона формирования и организации высказывания.

Leave a reply

Your email address will not be published.

© 2021 Sensi Tech Innovation Hub

Log in with your credentials

Forgot your details?