Robert Triggs / Android Authority
TL;DR
- Xiaomi moved extra smartphone quantity over the month of August than Apple, with solely Samsung transport extra.
- This marks the primary time since 2021 that Xiaomi has managed to outpace Apple.
- Xiaomi gross sales are on the rise, however that is largely a consequence of Apple gross sales slumping forward of its newest launch.
Whenever you’re a smartphone consumer within the West, it’s straightforward to fall into the entice the place the market begins wanting like Samsung vs Apple, and every thing else is a distraction at finest. In fact, the precise panorama is much extra assorted and fascinating than simply that, and even with a lot of upheaval as manufacturers come and go, there are nonetheless loads of different main manufacturers promoting telephones — and in some instances, a lot of telephones.
Xiaomi is a kind of gamers the place you’ve in all probability heard its title fairly a bit, however might not have an excellent sense for simply how massive it’s on the worldwide smartphone market. To easily acknowledge its bigness dangers understatement, however now we now have one very clear strategy to put it: Final month, Xiaomi bought extra smartphones than Apple.
That’s in keeping with the newest evaluation from Counterpoint Research, and whereas that’s a serious mark to hit, it’s not one with out precedent: Xiaomi equally eked previous Apple again round this time in 2021. Though Xiaomi’s been having a stable 2024, displaying development month after month, the circumstances of it crossing this threshold are truthfully much less about Xiaomi and extra about Apple, and the way the corporate’s gross sales all the time cool off within the time instantly previous the launch of its newest iPhones.
Nonetheless, credit score goes to Xiaomi for having the gross sales to slip previous a large like Apple, even when simply momentarily. Counterpoint’s evaluation credit some restructuring of the model’s cellphone lineup to deal with fewer gadgets in every phase, and a rising deal with the premium house. That tends to trace with our curiosity within the firm, as nicely, with latest pleasure centered on gadgets just like the Xiaomi 15 Ultra and its rumored digital camera {hardware}, a next-gen idea with no physical buttons, or the Mix Flip foldable.
In fact, the iPhone 16 sequence is right here now, and whereas we don’t have gross sales estimates protecting these previous few weeks simply but, it doesn’t take a very proficient creativeness to suspect that Apple’s fortunes have already circled — and are possible nicely on their strategy to as soon as once more passing even Samsung. Nonetheless, good on you, Xiaomi!
