In a significant shift from its traditional launch events, Apple has opted not to host a live event to introduce its latest iPads and Macs. According to Bloomberg’s Mark Gurman, the tech giant is set to reveal its new products through a “series of online videos and marketing campaigns.” This move marks a departure from the company’s usual practice of organizing high-profile events that gather media and industry stakeholders from around the globe.
The upcoming launch is expected to be detailed through press releases on the Apple Newsroom website, featuring a range of anticipated products. Among these are two new iPad Pro models equipped with the M3 chip and OLED displays, promising enhanced performance and screen quality. Additionally, Apple plans to unveil a new Magic Keyboard designed for the iPad Pro, further enriching the product’s ecosystem.
For the first time, Apple is also set to introduce a 12.9-inch model in its iPad Air line, alongside another new iPad Air model, broadening the choices for consumers. Another exciting addition is the expectation of at least one new Apple Pencil, which suggests further improvements or added features to Apple’s stylus offering.
The MacBook Air series is also getting an update, with new 13-inch and 15-inch models powered by the M3 chip, indicating a leap in processing power and efficiency. These updates are indicative of Apple’s continuous effort to innovate and push the boundaries of what’s possible in personal computing.
Interestingly, the new iPad Pro models are rumored to be thinner than their predecessors and might feature a landscape-oriented front camera, akin to the iPad 10. This potential change could enhance video conferencing and FaceTime experiences, aligning with the increasing use of tablets for communication and productivity.
Apple’s launch timeline seems to be set for March or April, a period traditionally associated with the release of new Apple products, including occasional new iPhone colors and accessories. In conjunction with these hardware updates, Apple is expected to release a “special version” of iOS 17.4, designed to support the new devices, alongside corresponding updates for iPadOS and macOS, namely iPadOS 17.4 and macOS 14.4. These updates are crucial for ensuring software compatibility and leveraging new hardware capabilities.
iOS 17.4 is particularly noteworthy for European Union users, as it incorporates significant App Store changes to comply with the Digital Markets Act. Apple is under pressure to adhere to these regulations by March 6 to avoid potential fines, making the launch of iOS 17.4 a crucial step in aligning with legislative requirements.
This strategic move by Apple, to forego its customary event in favor of online announcements, reflects not only the ongoing impacts of the global pandemic on event hosting but perhaps also a shift in marketing strategy towards digital platforms. As the world eagerly awaits the official confirmation and release of these new products, Apple’s approach to product announcements continues to evolve, emphasizing the role of digital engagement and reaching consumers directly through its online channels.
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